RUDN Journal of Ecology and Life SafetyRUDN Journal of Ecology and Life SafetyВестник Российского университета дружбы народов. Серия: Экология и безопасность жизнедеятельности2313-23102408-8919Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2735110.22363/2313-2310-2020-28-4-370-380Environmental educationЭкологическое образованиеResearch ArticleEcological consciousness of the XXI century human and the ways of its verbalization in the media discourse environmentЭкологическое сознание человека в XXI веке и способы его вербализации в медиадискурсивном пространствеGuslyakovaAlla V.ГусляковаАлла Викторовна

PhD in Philology, Associate Professor, Department of Foreign Languages, Ecological Faculty

кандидат филологических наук, доцент, кафедра иностранных языков, экологический факультет, Российский университет дружбы народов; доцент, кафедра контрастивной лингвистики, Институт иностранных языков

aguslyakova@bk.ruGuslyakovaNina I.ГусляковаНина Ивановна

Doctor of Sciences (Psychology), Professor, Department of Technology and Psychological and Pedagogical Disciplines, Faculty of Science and Technology

доктор психологических наук, профессор, кафедра технологии и психолого-педагогических дисциплин, естественно-технологический факультет

guslyakovani@cspu.ruValeevaNailya G.ВалееваНаиля Гарифовна

PhD in Pedagogics, Professor, Head of the Department of Foreign Languages, Ecological Faculty

кандидат педагогических наук, профессор, заведующая, кафедра иностранных языков, экологический факультет

ngvaleeva@yandex.ruPeoples’ Friendship University of Russia (RUDN University)Российский университет дружбы народовMoscow State Pedagogical UniversityМосковский педагогический государственный университетSouth Ural State Humanitarian Pedagogical UniversityЮжно-Уральский государственный гуманитарно-педагогический университет15122020284VOL 28, NO4 (2020)ТОМ 28, №4 (2020)37038004092021Copyright ©; 2020, Guslyakova A.V., Guslyakova N.I., Valeeva N.G.Copyright ©; 2020, Гуслякова А.В., Гуслякова Н.И., Валеева Н.Г.2020Guslyakova A.V., Guslyakova N.I., Valeeva N.G.Гуслякова А.В., Гуслякова Н.И., Валеева Н.Г.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/ecology/article/view/27351

The paper aims at studying and analyzing the language implementation of the development of people’s ecological consciousness in the present-day Russian and English-speaking media discourse environment. The modern media discourse has become an important source of various environmental lexical units which can affect people’s consciousness and change their behavior in a more eco-friendly way. The research is based on two parallel and opposite scientific approaches integrated in the media discourse which are ecologisation and anthropocentrism. The study is built on the analysis of the language models of ecological issues in different popular national and international media editions of Russia and English-speaking countries; in TV documentaries; on YouTube channels; in eco-friendly bloggers’ speeches and texts. The findings of the research showed that the media discourse environment is actively inculcating “green” ideas into people’s consciousness today both in Russia and abroad. More people are trying to follow the conscious consumption lifestyle. The media language is also becoming an important tool in introducing new environmental lexical units - neologisms - which are easily disseminated in the media discourse space and are actively being adopted by society. Overall, this research has confirmed the idea that the present-day language of the media discourse space is a powerful mediator of a new life sustainable development philosophy which helps human consciousness evolve in an eco-friendly way and try to make our planet a safer, healthier and more comfortable place for living.

Исследование ориентировано на изучение и анализ языковой репрезентации развития экологического сознания людей в современном русскоязычном и англоязычном медиадискурсивном пространстве. Сегодня медиадискурс - важный источник различных лексических единиц, характеризующих экологию и окружающую среду, которые могут оказывать влияние на сознание людей и корректировать их «экологическое» поведение. Рассматривается два параллельных и одновременно противоположных научных подхода, функционирующих в современном российском и зарубежном медиадискурсе, - экологизация и антропоцентризм. Исследование строится на анализе языковых экологических моделей, имплементированных в разнообразных национальных и международных СМИ России и англоязычных стран, в документальных фильмах, на видеохостинге YouTube, в выступлениях и текстах «экологичных» блогеров. Результаты исследования продемонстрировали активное внедрение зеленых идей посредством медиадискурса как в России, так и за рубежом. Все больше людей пытаются вести сознательно здоровый образ жизни, избегая чрезмерного потребления. Кроме того, медиадискурс также становится важным инструментом экологических неологизмов, которые легко распространяются в медиапространстве и успешно интегрируются в российском и англоязычном обществе. В целом исследование подтвердило научное предположение о том, что современный медиадискурс является активным сподвижником новой философии устойчивого развития, которая помогает человеческому сознанию развиваться в более экологически дружественном направлении и стремиться сделать нашу планету безопасной, здоровой и комфортной для проживания человека XXI века.

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