Colour attitude test: the possibility of application in sociology

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Abstract


The article provides the analysis of the cognitive potential of colour tests in sociology. Nowadays colour tests which are extensively used in the framework of psychology find practically no application in sociological research due to a number of their peculiarities. However, it should be recognized that such tests as colour attitude test demonstrate the richest cognitive potential for the identification of value preferences and social attitudes system at the level of the unconscious of various social groups. The methodological experiment carried out by the author has proved demonstratively the feasibility and high efficiency of colour attitude tests application in the framework of empirical sociological research.


V P Tkach

Peoples' Friendship University of Russia

Author for correspondence.
Email: VTkach@vitpc.com

Кафедра социологииФакультет гуманитарных и социальных наук; Российский университет дружбы народов; Peoples' Friendship University of Russia

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