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High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.
- Authors: Lapshin IB1
-
Affiliations:
- Bank Discovery
- Issue: No 3 (2012)
- Pages: 104-110
- Section: Articles
- URL: https://journals.rudn.ru/sociology/article/view/6381
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Abstract
This article is a review of the book Psychology and Sociology in Advertising, systematizing the latest developments in sociology and psychology, which can be used in designing and applying the strategy of brand building.
About the authors
I B Lapshin
Bank Discovery
Author for correspondence.
Email: Lapshin.ib@openbank.ru
Департамент коммуникаций; Банк «Открытие»; Bank Discovery
References
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- Ermizina E.V., Puzanova Zh.V. Problemy verbal'noi kommunikatsii v sotsiologicheskom issledovanii. - M.: Izd-vo RUDN, 2009.
- Madisson A. Monitoring the World Economy 1820-1992. - P.: OECD, 1995.
- Rostow W.W. The Stages of Economic Growth. A Non-Communist Manifesto. - Cambridge: Cambridge University Press, 1960.
