High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

Cover Page


This article is a review of the book Psychology and Sociology in Advertising, systematizing the latest developments in sociology and psychology, which can be used in designing and applying the strategy of brand building.

I B Lapshin

Bank Discovery

Author for correspondence.
Email: Lapshin.ib@openbank.ru

Департамент коммуникаций; Банк «Открытие»; Bank Discovery

  • Gaidar E.T. Dolgoe vremya. Rossiya v mire. Ocherki ekonomicheskoi istorii. - M.: Delo, 2005.
  • Ermizina E.V., Puzanova Zh.V. Problemy verbal'noi kommunikatsii v sotsiologicheskom issledovanii. - M.: Izd-vo RUDN, 2009.
  • Madisson A. Monitoring the World Economy 1820-1992. - P.: OECD, 1995.
  • Rostow W.W. The Stages of Economic Growth. A Non-Communist Manifesto. - Cambridge: Cambridge University Press, 1960.


Abstract - 113

PDF (Russian) - 57

Copyright (c) 2012 Lapshin