High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

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Abstract


This article is a review of the book Psychology and Sociology in Advertising, systematizing the latest developments in sociology and psychology, which can be used in designing and applying the strategy of brand building.


I B Lapshin

Bank Discovery

Author for correspondence.
Email: Lapshin.ib@openbank.ru

Департамент коммуникаций; Банк «Открытие»; Bank Discovery

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