Sociologist as a Service Provider. Using Psychology to Support Selling

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Abstract


The article helms the reader to the results of the sociological services market observation. A basic selling scheme is outlined with the components of interactions space as well as the set of "must-have" psychological skills and competencies essential for the seller highlighted as factors of high priority. The principal stages of the selling process are identified. The notion of "offeror" who meets the desires of the client purchasing sociological services is introduced. The prominent role of psychological selling techniques is emphasized in the guidelines to be abided by the sociologist in order to prevent potential misunderstandings and conflicts as well as to establish new contacts and keep old ties with the client after making a deal.


About the authors

N Е Aimautova

Peoples' Friendship University of Russia

Author for correspondence.
Email: nadezhda.aymautova@gmail.com

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia

Zh B Onzimba Lenungo

Peoples' Friendship University of Russia

Email: onzimba@mail.ru

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia

I O Tyurina

Peoples' Friendship University of Russia

Email: irina1-tiourina@yandex.ru

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2011 Aimautova, Onzimba Lenungo, Tyurina



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