Image within the Context of Social Administration

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Abstract


Image as bright figurative representation about the person, it is necessary for everyone who wishes to be presented in public consciousness, who carries out social authority and social influence. Clause opens methodological bases of image as mechanism of social management. It about essence, preconditions and base theories of image of the public person.


About the authors

V G Gorchakova

The Moscow institute of TV and radio OJSTANKINO

Author for correspondence.
Email: highschool@mitro-tv.ru

The Moscow institute of TV and radio OJSTANKINO

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Copyright (c) 2008 Gorchakova

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