The Passive Techniques of Television Audience Measurement

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Abstract


The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition.


Yu R Volfson

Peoples' Friendship University of Russia

Author for correspondence.
Email: wolfson.u@gmail.com

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia

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  • PPM watch // http://www.tvb.ca/pages/PPMvsMETER_htm

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Copyright (c) 2010 Volfson

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