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Semiotic characteristics of the Internet media-texts
- Authors: Maksimenko OI1
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Affiliations:
- Moscow State Regional University
- Issue: No 1 (2011)
- Pages: 50-58
- Section: Articles
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7192
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Abstract
Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advertising.
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About the authors
O I Maksimenko
Moscow State Regional University
Email: maxbel@hotmail.ru <mailto:maxbel@hotmail.ru>
Кафедра теоретической и прикладной лингвистики; Московский государственный областной университет; Moscow State Regional University
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