On the material of Russian poetry of the XVIII-XX centuries the author considers the usage of metadiscursive lexical items silence , murmur , talk , symbolizing langue , langage and parole of poetic practice.

Cognitive anthropomorphic metaphor with the names of animals as a component as a means of representation of the linguistic world-image is analysed. The phenomenon of gender asymmetry is illustrated.

The article touches upon the questions of language activity, that bases on outer non-language sphere and on language awareness, specialized at an effective communication, on inner non-language sphere and their plans.

Documents of the non-governmental organization Amnesty International are regarded as a result of a social action which has the author’s strategy of conviction as its goal.

The article deals with the description of metacommunicative technologies. These technologies, along with neuro-linguistic programming, which is legendary nowadays, are known only by there name, and the attitude towards them, as a rule, negative, for example, “black” PR, etc. However, from the point of view of the systemic approach, meta-communication is a kind of subtext, second, the implied, hidden sense of the verbal information, explicitly expressing the attitude of the speaker to the utterance produced by him. Linguistic and cultural study of the linguistic aspects of contemporary social myths, aimed at forming of human behavior in the desired for speaker (in general meaning of this word) direction, is actual for the modern Humanities.

The author offers his understanding of commonly used today in the Linguistics terms and concepts: linguistic picture of the world, meaning and sense, lingvo-cultural concept, everyday language consciousness and national concept sphere. It emphasizes the importance of harmonizing ontology language-object description ( language-system, language-text or language-ability ) with the methods of its reconstruction and the material which is used by the researcher.

The article is devoted to analyse of lexical typology between Slavonic languages. It is obvious, that old Slavonic words have the same origin from the parent Slavonic language. Lexicons of Slavonic languages were developed during long time and borrowed new words from other non-Slavonic languages. This process is continuing today.

In the article attempts to find out the most possible source of origin of the term “slang” are undertaken. In the research process different versions have been offered by the author indicating the beginning and subsequent development of structural and semantic meaning of the word.

On the basis of linguo-cultural analysis of the English and French phraseology the spectrum of cultural connotations of concept “black colour” is defined.

The author studies active linguistic processes in the Spanish language, currently observing the category of grammatical gender when nominating people in accordance with their profession, activity, or position. In particular, the focus is on the means of Spanish nouns gender expression denoting women, and also relevant for modern Spain question of gender correctness in this field, in the context of the academic “New Spanish grammar” and debate in Spanish press, caused by the report of I. Bosque, the Spanish philologist, a member of the Royal Spanish Academy. The author shows that the nomination of persons in the profession, on the one hand, is a special reflection of the cultural and social environment in terms of gender, and the same names, on the other hand, are linguistic means of impact on the socio-cultural sphere.

The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effect.

The article analyzes the artistic space of the novel “Angel’s bite” by P. Krusanov in the context of Eurasianism’s ideas. A key issue in the article is opposition “Russia-East”, “Russia and the West”. Eurasians and Krusanov bring the ideas of the special status of Russia as a Eurasian country together, not European or Asian one. Also there is criticism of Russia's Europeanization in the novel “Angel’s bite”.