Gender differentiation of speech and its reflection in the advertisement text in France and Russia

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Abstract


The article investigates the gender differentiation of speech and its reflection in the advertising text. It examines some theoretical issues of gender research, a brief history of gender relations in France and Russia, as well as the methods of using gender stereotypes in the advertising of two countries.

A V Strakhova

Peoples' Friendship University of Russia

Email: kaf_yazik_rudn@mail.ru <mailto:kaf_yazik_rudn@mail.ru>
Кафедра общего и русского языкознанияФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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