Semiotic characteristics of the Internet media-texts

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Abstract


Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advertising.

About the authors

O I Maksimenko

Moscow State Regional University

Email: maxbel@hotmail.ru <mailto:maxbel@hotmail.ru>
Кафедра теоретической и прикладной лингвистики; Московский государственный областной университет; Moscow State Regional University

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