Tools of Creating Emotional Climate in Knowledge-Based Television Space

Cover Page

Abstract


The relevance of the article is due to the need to comprehend and identify the specifics of the formation of emotional mood in modern knowledge-based TV texts of an advisory nature. It will make possible to better understand the specifics of educational genres. The purpose of the work is to establish and describe the repertoire of tools for the formation of emotional mood and linguistic means of their representation in a knowledge-based television discourse. The research material was TV broadcasts of thematic groups as follows: leisure, health and healthy lifestyle, home improvement, food, driving, beauty and fashion. The corpus of the texts under analysis is represented by advisory-instructive and informative-demonstrative genres. The novelty of the research lies in the fact that in the texts that broadcast everyday, practical knowledge, tools are recorded and described that simulate the emotional mood of the viewer in the process of learning process. The research reveals that the textual representatives of the advisory and instructive genres of relaxation and hedonistic themes construct an impressions and pleasure zone. At the same time, the accents of texts describing ways of behavior in danger-associated situations (for example, health topics) are focused on regulating the mood and emotions of the media audience. Such texts are constructed based on an emotionally sensual modality that swings the viewer's emotions from negative to positive. The formation of such a diverse emotional tone is aimed at creating a positive attitude towards specific health improvement actions, as well as encouraging adherence to the rules of a healthy lifestyle in society. The article describes the triggers that produce positive and negative emotions, as well as tools for their activation in the text (the image of the author and the image of the addressee; genres of everyday communication, designed in a friendly-informal register; linguistic means). The research reveals functions of impression producing (attracting attention, positive emotional modeling, formation of a positive attitude to the object of expression and persuasive influence) and regulation of emotional mood (socially stabilizing, regulation of behavior, persuasive influence).


About the authors

Marina A. Gladko

Minsk State Linguistic University

Author for correspondence.
Email: glad_26@tut.by
ORCID iD: 0000-0002-5268-960X
21, st. Zakharova, Minsk, Republic of Belarus, 220034

PhD of Philology, Associate Professor, Associate Professor of the Department of Speechology and Communication Theory

References

  1. Lane, R. (1996). The decline of politics and ideology in a knowledgeable society. American sociological review, 31, 5, 649—662.
  2. Lopasteyskiy, S.A. (2018). Knowledge as a Strategic Resource: the Methodological Foundations of Research. Izvestiya Saratovskogo Universiteta. New Series. Series: Philosophy. Psychology. Pedagogics, 18(1), 47—50. doi: 10.18500/1819-7671-2018-18-1-47-50 (In Russ.).
  3. Alekseyeva, I.Yu. (2011). Society of knowledge and humanitarian technologies. Philosophy of Science and Technology, 16(1), 274—288. (In Russ.).
  4. Shamardin, N.N. (2015). «Knowledge Society»: philosophical and methodological criticism of the concept. Belgorod State University Scientific Bulletin. Serie. Philosophy. Sociology. Law, 14(211), 33, 185—192. (In Russ.).
  5. UNESCO. Knowledge societies. URL: http://unesdoc.unesco.org/images/0014/001418/141843r.pdf (accessed: 1.11.2017). (In Russ.).
  6. Villalba, E. (2007). The concept of knowledge for a knowledge-based society from knowledge to learning. European Commission. Luxembourg. Office for Official Publications and of the European Communities. doi: 10.1201/9781420041125.ch5
  7. Delokarov, K.H. (2010). Is the Knowledge-Based Society a new Type of Society? In: Knowledge Society Conception in the Modern Social Theory. Moscow: INION. (In Russ.).
  8. Luman, N. (2005). Massmedia Reality. Moscow: Praksis. (In Russ.).
  9. Brovkina, А.Р. (2012). The Role of Knowledge in the Modern World. New Word in Science and Practice: Hypothesis and Evaluation of Results. Philosophic sciences, 1, 150—155. (In Russ.).
  10. Suvorova, S.P. (2006). Implementation of the educational function of journalism on the pages of modern all-Russian magazines. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika, 10(6), 11—15. (In Russ.).
  11. Khangel’diyeva, I.G. & Bogdanova, Ye.M. (2013). Edutainment: from television format to modern social and educational. In: Culture and education in modern society: strategies for development and preservation: collection of articles. Krasnodar: Ekoinvest. pp. 190—201. (In Russ.).
  12. Shcherbakova, G.I. & Ul’yanov, M.A. (2018). Popular science publication in the media: the problem of theoretical substantiation. Vestnik of Volzhsky University named after V.N. Tatishchev, 1(1), 182—190. (In Russ.).
  13. McQuail, D. (2002). Mass Communication Theory. London: Sage.
  14. Bryant, J. & Thompson, S. (2004). Basics of media exposure. Moscow: Williams. (In Russ.).
  15. Yurnov, M.Yu. (2007). The emotional atmosphere of society as an object of political science research. Social Sciences and Contemporary World, 3, 85—98. (In Russ.).
  16. Guadagno, R.E., Rempala, D.M., Murphy, S. & Okdie, B.M. (2013). What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers in Human Behavior, 29(6), 2312—2319. doi: 10.1016/j.chb.2013.04.016
  17. Bekhterev, V.M. (2001). Suggestion and its role in public life. Saint Petersburg: Peter. (In Russ.).
  18. Rubinstein, S.L. Fundamentals of General Psychology. URL: http://psylib.org.ua/books/ rubin01/txt34.htm (accessed: 27.04.21). (In Russ.).
  19. Rubtsova, N. Psychological triggers. URL: https://psymod.ru/psikhologiya-obshcheniya/ 2469-trigger-v-psichologii.html#hmenu-1 (accessed: 14.08.20). (In Russ.).
  20. Hmara, G.I. (1969). Problems of the sociology of the press. History, methodology, technique. Novosibirsk: Nauka. (In Russ.).
  21. Bogomolova, N.N. (2008). Social psychology of mass communication. Moscow: Aspekt Press. (In Russ.).
  22. Grushin, B.A. & Onikov, L.A. (1980). Massive information in the Soviet industrial city. The experience of a comprehensive sociological research. Moscow: Politizdat. (In Russ.).
  23. Nazarov, M.M. (2003). Mass communication and society. Introduction to theory and research. Moscow: Avanti plyus. (In Russ.).
  24. Sherkovin, Yu.A. (1967). On the question of the nature and functions of mass communication in modern conditions. Kääriku-1. (In Russ.).
  25. Gegelova, N.S. (2017) Scientific popular television on Russian TV channels: realities and problems. RUDN Journal of Studies in Literature and Journalism, 2017, 22(3), 544—552. (In Russ.).
  26. Karpenko, I.I. & Sabylinskaya, O.A. (2016). Edutainment as a method of presenting information in the practice of television broadcasting. Scientific Bulletin. Series Humanities, 14(235), 30, 75—87. (In Russ.).
  27. Maslow, A. Self-actualizing and Beyond. URL: https://files.eric.ed.gov/fulltext/ED012056.pdf (accessed: 14.08.20).
  28. Kostenko, E.P. & Mikhalkina, E.V. The problem of motivation by A. Maslow. URL: https://smekni.com/a/198605-3/problema-motivatsii-v-teorii-akh-maslou-3/ (accessed: 02.09.20). (In Russ.).
  29. Samsonov, R.M. (1971). Involvement as a psychological category. Materials of the 4th All-Union Congress of Psychologists, 292—295. (In Russ.).
  30. Kaminskaya, T.L. (2008). The structure of the category “image of the addressee of mass communication”. Bulletin of Chelyabinsk State University, 12, 47—55. (In Russ.).
  31. Frumkina, R.M. (2003). Psycholinguistics. Moscow: Akademiya. (In Russ.).
  32. Krasikova, T.R. The problem of constructing social reality in the theory of mass communication. URL: http://www.discourseanalysis.org/archive.shtml. (accessed: 02.09.20). (In Russ.).

Statistics

Views

Abstract - 160

PDF (Russian) - 29

Cited-By


PlumX

Dimensions


Copyright (c) 2021 Gladko M.A.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies