The article studies the specifics of verbal component structure of the synthetic language personality in countercultural linguistic epoch of Russian rock. Special attention is paid to a certain type of new conceptual codes — the system of basic contexturologemes.

Evolution and functioning of etiquette forms of address on the example of Russian literary works, written in epistolary genre is considered in the article. Literary works from various periods are taken for the analysis.

The article deals with linguistic and methodological aspects of teaching Russian morphology when taking into account morphological alternations in inflection. Alternation is characterized in terms of speaker’s grammar. Speech-oriented alternation minimum is proposed.

The article is devoted to the problem of teaching foreign students compatibility of sociopolitical lexis. The essence of the concept of «compatibility», the types of compatibility, the specifics of Russian phrases in sociopolitical speech style, difficulties in teaching foreigners, ways of preventing possible mistakes, methodological approaches to the use of phrases of socio-political speech style are analyzed in the article.

The article is dedicated to the methodology of stylistic analysis based on the category of the author’s involvement/non-involvement on the material of English biographical texts. This category is connected to the linguistic expression of the author’s intention in biographical prose. The main theses are illustrated with examples from P. Ackroyd, A. MacDonald, R. Jenkins.

The article touches upon polysemantic words in Russian and English. The comparison is based on typological approach that helps a further development of such concepts as linguistic and extra-linguistic causes forming polysemantic words.

This article analyzes method of phonetic associations used at English lessons in primary school. The author analyzes psychophysical abilities of human memory, variants of Atkinson method, the technology of its application. Qualitative and quantitative results of the experiment on application the method in 2—5 forms of secondary school No. 5 of Nadym are given.

The article examines the main approaches to creating modern foreign language courses. The authors analyze different approaches to teaching Chinese in Russia and abroad. The presented results were obtained when implementing an educational project of the Higher School of Economics “Speak Up”. Taking into account the results, the authors selected the methodological approach that suits the purpose of the course best of all. These approaches were effectively combined in the course “Practice of Oral Communication in Chinese”, mainly aimed at developing students' communicative competence.

We consider the system “non-linguistic university — enterprise” as an instrument of regional concept of professionally oriented language education in Kazakhstan. The objectives and principles of the above given system are presented here.