The article describes national peculiarities of zoomorphisms not as separate metaphors, but as metaphoric paradigms which can be presented as metaphorization patterns and interpreted in linguistic and cultural aspect.

The article is devoted to actual problems of studying caricature texts. The article deals with theoretical and methodical issues of making annotations to those texts; we also analyse the notion linguistic cultureme in linguistic culturology as the unit with linguistic and cultural meaning and its functioning in Russian caricatures.

The article is devoted to functional analysis of text-forming potential of parenthesis. The communicative features of parenthesis such as dialogical function and excessive use are under consideration.

This article studies foreign vocabulary expansion in modern Russian and Chinese newspaper articles in the aspect of building intercultural media discourse. The research allows us to identify the common features of the process in the above-mentioned languages. These common features help to enhance mutual understanding and expand international contacts.

The article deals with the interpretation of semantic contents of color names that accumulates social, historic, and emotional information of specific ethnic nature, as well as their transformations depending on social and historic context

The article aims to study some aspects of foreign students' speech communicative competence development in Russian language learning. Movies (or feature films) have potential benefits to provide social, linguistic and culturological adaptation of foreign students in Russian-speaking surrounding. The experiment discovered and confirmed positive outcomes of using movies in foreign students education, for encouraging their various communicative competences, further linguistic proficiency and country knowledge.

The article is focused on the investigation of Leadership concept, which is universal for linguistic group structures. The concept is connected with the realization of traditional, hierarchical, and management principles reflecting the interacting specificity of state power branches. Special attention is given to the lexemes representing the concept. Transformations in their semantics determine the frequency growth and consequently influence the frequency in the usage of the analyzed concept.

The author analyzes different features of dialect words in V. Erofeev's poem «Moscow-Petushky».

Mastering professional language requires activation of specialized vocabulary and terminology and the assimilation of certain structures in such communication activities as listening to lectures on special subject, reading textbooks and professional conversation. This article attempts to provide the system of exercises, as well as identify methods of language teaching, which are associated with special tasks of teaching professional language.

The article within the frame of modern competence approach to native language teaching validates the efficiency of the key competence building in the process of metaphor studying as a polyfunctional phenomenon of mentality, the language and speech. According to this, the contents of linguistic, communicative, and aesthetic competence are specified. The level of their development defines the speech development level of the pupils. The article deals with methods, ways, and types of exercises used in experimental work on metaphor studying in the 5th and 8th forms. The exercises ensured the process of the significant competence building which was mentioned above.