Image of Russian pre-reform merchants as attempt for self-presentation

Cover Page

Abstract


The article analyses the appearance and manners of the Russian merchant class in the pre-reform period from the viewpoint of the public image. The author considers the ways colors, style and behavior of merchants influenced the perception by the society, what impression they tried to produce by means of non-verbal communication.

About the authors

E V Bannikova

Orenburg State Pedagogical University

Email: ida777@yandex.ru
Department of Russian History

References

Statistics

Views

Abstract - 9718

PDF (Russian) - 146

Cited-By



Copyright (c) 2013 Банникова Е.В.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies