Image of Russian pre-reform merchants as attempt for self-presentation

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Abstract


The article analyses the appearance and manners of the Russian merchant class in the pre-reform period from the viewpoint of the public image. The author considers the ways colors, style and behavior of merchants influenced the perception by the society, what impression they tried to produce by means of non-verbal communication.

E V Bannikova

Orenburg State Pedagogical University

Email: ida777@yandex.ru
Department of Russian History

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Copyright (c) 2013 Банникова Е.В.

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