FEATURES ASSESS THE READINESS OF THE ORGANIZATION TO SOCIAL ENVIRONMENT CHANGES IN PROCESS OF INNOVATION MANAGEMENT

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Abstract


Status of the modern Russian socio-economic environment requires large-scale innovation in the activities of organizations. Special attention in this process should be given to availability of social protection organizations and social well-being of staff, since it is employees of the organization who are carriers of the human (in the form of professional and personal qualities) and social (in the form of social roles, status and communications) capital are not only in an object of administrative influence, but also one of the key players of innovation management. Without an understanding of the readiness of the social environment for innovation (technological, social, administrative, etc.), any changes are manageable risk to be ineffective (or even harmful). The article presents a pilot study which purpose was to determine the characteristics of understanding by management (operating in the energy sector), prospects for innovation on the basis of what have been identified as a possible problem, and the prospects of the innovation process.

Alexander S Dudnik

Peoples' Friendship University of Russia

Email: dud_a@list.ru
Sociology Chair

Alexander V Neverov

Peoples' Friendship University of Russia

Email: neverov_av@pfur.ru
Sociology Chair

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Copyright (c) 2015 Дудник А.С., Неверов А.В.

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