Usage of verbal manipulation’s means for realization of persuasive strategy in the Spanish political parties’ program texts

Such kind of psychological influence as verbal manipulation is used in order to modify people’s intentions and, consequently, to make them do something they initially were not going to do. The efficiency of the verbal manipulation depends on the width of variety of linguistic means of influence used by the manipulator and on his ability to make the most of using them.

political party, party’s program, political discourse, political text, communicative strategy, persuasion