The peculiarities of translating the advertisement text

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Abstract


This article is dedicated to the problem of the adequate translation of commercials. The national lingual and cultural peculiarities must be taken into consideration, and the translation must arouse native speakers' positive feelings. This will ensure the successful promotion of goods in the foreign market.

About the authors

S A Arkhipova

Peoples' Friendship University of Russia

Email: floppyhum@mail.ru <mailto:floppyhum@mail.ru>
Кафедра иностранных языковФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2011 Архипова С.А.

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