A “Successful Person” as a Value Dominant of the American Liguo-Axiological Worldview

Cover Page


The article deals with the study of an essential for the American culture concept “successful person” through the lens of linguistic axiology. A linguo-axiological approach to language study makes it possible to detect important information about the American axiological world view and gives an opportunity of a more detailed familiarization with the American national character and mindset. The aim of the paper is to reveal and analyze the ways of verbalization of the value component of the concept “successful person” as well as to determine its place in the axiological world view of the representatives of modern American linguistic culture. The research is based on the analysis of various types of English dictionaries: defining, phraseological, etymological, etc. The analysis revealed that the concept under investigation is widely represented in the language on the lexical and phraseological levels, possesses vivid evaluative characteristics and has a branched semantic structure. This concept also acquires in the culture a metaphorical interpretation and is verbalized by a series of metaphors. The concept “successful person” holds one of the dominant positions in the American world view being a realization of the key idea of a national cultural phenomenon “American Dream”.

About the authors

Tatyana V. Zenkova

S. Toraigyrov Pavlodar State University

Author for correspondence.
Email: zenkova_aol@mail.ru
64, Lomov St., Pavlodar, 140008, Republic of Kazakhstan

Candidate of Philological Sciences, Professor of S. Toraigyrov Pavlodar State University, Department of Foreign Philology and Translation Studies


  1. Lingvistika i aksiologiya: etnosemiometriya tsennostnyh smyslov: kollektivnaya monographiya [Linguistics and Axiology: Ethnosemiometric of Value Implications: Collective monograph]. 2011. Moscow: Thesaurus publ. Print. (In Russ.)
  2. Zenkova, T.V. 2014. “Tipazhi amerikanskoi lingvokultury” [“Linguistic Cultural Types of Personalities in the American Culture”]. In Lingvisticheskaya aksiologiya: kollektivnaya monographiya [Linguistic Axiology: Collective monograph]. 187-272. Pavlodar: Sytin publ. Print. (In Russ.)
  3. Temirgazina, Z.K. 2014. “Lingvisticheskaya aksiologiya segodnya: problemy i perspektivy” [Linguistic Axiology Today: Problems and Perspectives]. In Lingvisticheskaya aksiologiya: kollektivnaya monographiya [Linguistic Axiology: Collective monograph]. 9-21. Pavlodar: Sytin publ. Print. (In Russ.)
  4. Adams, J.T. 2012. The Epic of America. Transaction Publishers. Print.
  5. Kohls, R. 1988. The Values Americans live by. San Francisco, CA: San Francisco State University. Print.
  6. Karasik, V.I. 1991. Yazyk sotsialnogo statusa [Language of Social Status]. Moscow: Institut lingvistiki AN SSSR, Volgogradski pedagogicheski institute publ. Print. (In Russ.)
  7. Onions, C.T. ed. 1966. The Oxford Dictionary of English Etymology. Oxford: Oxford University Press. Print.
  8. Sternin, I.A. 2013. Metody semanticheskogo opisaniya slova [Methods of Semantic description of the word]. Yaroslavl: Istoki publ. Print. (In Russ.)
  9. Teliya, V.N. 2004. “Factory cultury i vosproizvodimost frazeologizmov” [Culture Factors and Reproducibility of Phraseology:units - signs-micro-texts]. In Sokrovennyie smysly. Slovo. Tekst. Kultura: sb. Statei v chest N.D. Arutyunova. Red. Yu.D. Apressyan [Hidden Meanings. Word. Text. Culture: Collection of articles in honor of N.D. Arutyunova. Ed. Yu.D. Apressyan]. Moscow: Yazyki slavyanskih kultur publ. Print. (In Russ.)
  10. Ryabov, A.V., and E.Sh. Kurbagaleyeva, eds. 2003. Bazovyie tsennosti rossiyan: Sotsialnyie ustanovki. Zhiznennyie strategii. Simvoly. Miphy [Basic Values of Russians: Social Affirmations. Life Strategies. Symbols. Myths]. Moscow: Dom intellektualnoi knigi publ. Print. (In Russ.)
  11. Arutyunova, N.D. 1990. Yazyk i mir cheloveka [Language and Human World]. 2nd ed., revised. M.: Yazyki slavyanskih kultur publ. Print. (In Russ.)
  12. Sandage, S.A. 2005. Born Losers: a History of Failure in America. Cambridge: Harvard University Press. Print.
  13. Lacoff, G., and Johnson, M. 2004. Metaphory kotorymi my zhivem [Metaphors We Live by]. Translated by A.N. Baranov. Moscow: Editorial URSS publ. Print. (In Russ.)



Abstract - 358

PDF (Russian) - 355




Copyright (c) 2019 Zenkova T.V.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies