Information and code barriers of advertising text: is mutual understanding in the big city achievable? (based on outdoor advertising in Moscow)

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Abstract


The article discusses the barriers — information and code — resulting in the perception of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded that the causes of barriers arising from polikode nature of such texts.

M S Netesina

Moscow State University of Medicine and Dentistry

Email: dekan-fpk@yandex.ru
The Department of Russian Language

J A Voropaeva

Peoples’ Friendship University of Russia

Email: dekan-fpk@yandex.ru
Faculty of re-training of Russian language teachers

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Copyright (c) 2013 Нетёсина М.С., Воропаева Ю.А.

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