Information and code barriers of advertising text: is mutual understanding in the big city achievable? (based on outdoor advertising in Moscow)

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The article discusses the barriers — information and code — resulting in the perception of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded that the causes of barriers arising from polikode nature of such texts.

About the authors

M S Netesina

Moscow State University of Medicine and Dentistry

The Department of Russian Language

J A Voropaeva

Peoples’ Friendship University of Russia

Faculty of re-training of Russian language teachers




Abstract - 156

PDF (Russian) - 98


Copyright (c) 2013 Нетёсина М.С., Воропаева Ю.А.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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