Communicative characteristics of press-release as variety of Public Relations discourse

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Abstract


The article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's conception is being considered.

About the authors

A V Tikhomirova

Moscow State University

Кафедра иберо-романского языкознания филологического факультета; Московский государственный университет им. М.В. Ломоносова; Moscow State University

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Copyright (c) 2008 Тихомирова А.В.

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