Objective and Subjective Factors of Perception of Russia’s Image in the EU

The article examines the role of international environment influencing the image of Russia. The author reveals the psychological mechanisms of perception of the image of Russia in the EU. Considerable attention is paid to the analysis of objective and subjective factors constructive and negative perception of Russia and its political leader. Status conflicts are analyzed in the article as well, including methods and techniques of purposeful distortion of the image of Russia in Europe.