Formation of the New Image of Russia with Soft Power

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Abstract


In the article is given the explanation of definitions «brand» and «image». Analyzed components of image of the state, feature of its formation, specificity of image of Russia in the external and internal markets, problems of public relations in formation of image of Russia.
The author makes an attempt to rethink approaches to strategy of formation of image of the country in the conditions of globalization.

About the authors

Z T Aliev

The State University of Management

Email: zaur-aliev75@mail.ru <mailto:zaur-aliev75@mail.ru>
Кафедра государственного управления и политикиИнститут государственного управления и права; Государственный университет управления; The State University of Management

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Copyright (c) 2010 Алиев З.Т.

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