Cover Page


The article discusses the impact of Internet technologies on the political process in Russia and in the world. The author draws attention to the emergence of new trends in the field of IT, which bring new to the electoral process, PR-activities, agitation, propaganda and counter-propaganda. It is suggested that political actors should act within the framework of the new rules of the game, without neglecting the transfer of political struggle in the Internet space. The article draws attention to the fact that the Internet activity of political actors can be both positive and negative in perception and goals. Given the impact that the Internet has on the political sphere of society, we can assume that the virtual environment will be the main stage of political struggle. The author emphasizes that modern political technologists should take this factor into account in their activities. Thus, the author concludes that the online space significantly expands the tools of political campaigns and radically transforms the relationship between citizens and the state, forming the real prerequisites for the development of democracy.

About the authors

Anton I Emelianov

Moscow State Linguistic University

Author for correspondence.
Moscow, Russian Federation

PhD in Political Science, Associate Professor of the Department of Political Science, Moscow State Linguistic University


  1. In Social Networks There Was a Photo with the Portraits Allegedly Thrown on the Street after the “Immortal Regiment” March. Echo of Moscow. 11.05.2015. Available from: Accessed: 07.01.2019 (In Russ.).
  2. Vodolagin A.L. Internet Media as an Arena of Political Struggle. Social Sciences and Modernity. 2002; 1: 49—67 (In Russ.).
  3. Volodenkov S.V. Cyber Simulacra as a Tool for Virtualization of Modern Mass Political Communication. Information Wars. 2014; 4: 18—35 (In Russ.).
  4. Volodenkov S.V. New Forms of Political Communication in Contemporary Political Management: Threats and Challenges. Public Administration. Electronic Bulletin. 2011; 27: 1—9 (In Russ.).
  5. Volkov S.Yu., Nikitenko V.A. Blogging as a Form of Political Communication. Ogarev-Online. 2015; 17: 1—6 (In Russ.).
  6. Golovin Yu.A. New Political Technologies in Contemporary Russia. Moscow: Voskhod-A; 2009. 210 p. (In Russ.).
  7. Dorozhkin Yu.N. Internet in Election Campaigns: Modern Features and Functions. Vlast’. 2007; 6: 31—34 (In Russ.).
  8. Ivanov V.G. “Charts Power” — the New Tool of “Soft Power”. Voprosy Politologii. 2015; 4 (20): 102—109 (In Russ.).
  9. Castells M. The Internet Galaxy: Reflections on Internet, Business and Society. Ekaterinburg: U-Faktoriya; 2004. 328 p. (In Russ.).
  10. Kogel A.S., Fomichev I.A., Bortnikov N.A. Slacktivism as a Form of Political Demobilization. The Proceedings of the LVI International Student Scientific-practical Conference (Novosibirsk, August 21, 2017). Novosibirsk: Association of Researchers “Siberian academic book”; 2017: 21—25 (In Russ.).
  11. Rassolov I.M. Law and the Internet. Theoretical problems. Moscow: Norma; 2003. 210 p. (In Russ.).
  12. Sorochenko V. Encyclopedia of Propaganda Methods. Moscow: Samizdat; 2002. 49 p. (In Russ.).
  13. Shevchenko I.A. Application of Political Internet Technologies in the Modern World. Available from: Accessed: 04.01.2019 (In Russ.).
  14. Anders Colding-Jørgensen. Stork Fountain Experiment: Why Facebook Groups are not Democratic Tools? Available from: Accessed: 07.01.2019.
  15. Internet World Stats. Available from: Accessed: 05.01.2019.
  16. Morozov E. The Net Delusion: The Dark Side of Internet Freedom. US, NY: Public Affairs; 2011. 108 p.



Abstract - 14285

PDF (Russian) - 12023




Copyright (c) 2019 Emelianov A.I.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies