No 4 (2014)

In the context of postmodern converted type of communication that defined the emergence of civilization. The development of information communication methods makes communication “mediated-direct”. In these conditions shown two important trends. Firstly, the return begins from abstract forms of understanding the world to visual-shaped, more closely related with emotional and affective sphere of spirituality. Second, beginning in weakened volitional consciousness. These trends, in our view, and represent a fundamental trend of historical development, which will determine the future of human civilization.

The article shows that philosophy, after losing out its dominance as a form of man's relationship to the world in the 5-7 centuries AD, consistently becomes “a handmaiden of religion” (5-15 AD), and then “handmaiden of science” (18-20 centuries AD). It is also shown that the crisis of scientific rationality (20th century), suggests that science, as the dominated form of man's relationship to the world, is gradually giving their dominance to Technology. This process is manifested in the fact that “the volume of discovered reality” by science ceases to satisfy the needs of man, gives a way to “the volume of the constructed reality” by technology. With the advent of the dominance of technology, philosophy will inevitably come in the position of its maid. However, in a time when science is losing its dominance, and the technology has not been fully acquired it - there is a chance for philosophy to say its new word, as it has been during the change of dominance between religion and science in the 16-18 centuries. In paper presented explicitly three maxims of the religion, science and technology.

In article such not theoretical forms of ordering of ideas, as concepts (a floor of the theory), doctrines (quasi theories) and doctrines (pseudo theories) are entered into consideration. The logic of citing with the well-determined syntax and semantics is under construction. Comparison of the constructed logic with other logical systems is carried out. Such operations, as definition (concepts and objects), classification are briefly analysed. Comparison theoretical and not theoretical forms of ordering of ideas is spent.

The article opens problem field and categorical apparatus of philosophy of marketing in its relation to the philosophy of technique and theproblem ofcorporate social responsibility.

The paper deals with the art of avant-guard through the perspective of ontological mystery.