Role of pharmaceutical information in formation of competent consumer behaviour in the pharmaceutical market

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Abstract


Active introduction in medical practice more than one thousand new medications annually, including earlier unknown, created a situation, when understanding of pharmaceutical information and her perception by consumers determines safety use of medicines. Modern approaches and factors of safe use of medications are proved. According to the sociological research, it was established that the majority of medical, pharmaceutical experts and consumers faced this problem. Competent use of pharmaceutical information by doctors, pharmaceutical experts and consumers allows to avoid possible high risk mistakes for health and life of the patient.

T P Lagutkina

People's Friendship University of Russia

Email: kosovaira@mail.ru
Department of management and economics of pharmacy

E I Gribkova

People's Friendship University of Russia

Email: an99_63@mail.ru
Department of management and economics of pharmacy

M M Kurashov

People's Friendship University of Russia

Email: kosovaira@mail.ru
Department of management and economics of pharmacy

A K Sobolenko

Army medical academy n.a. S.M. Kirov Research institute of military medicine of DM RF

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Copyright (c) 2013 Лагуткина Т.П., Грибкова Е.И., Курашов М.М., Соболенко А.К.

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