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Features language of advertising as one of the species of mass communication
- Authors: Bazanova AE1, Kirilenko NP1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 2 (2013)
- Pages: 78-82
- Section: Articles
- URL: https://journals.rudn.ru/literary-criticism/article/view/4441
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Abstract
The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.
About the authors
A E Bazanova
Peoples’ Friendship University of Russia
Email: tizhrudn@mail.ru
N P Kirilenko
Peoples’ Friendship University of Russia
Email: tizhrudn@mail.ru
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