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Genesis of a new content in the interner space: from «word of mouth» to viral marketing
- Authors: Mouzykant PV1, Kutsenko VV1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 4 (2014)
- Pages: 134-139
- Section: Articles
- URL: https://journals.rudn.ru/literary-criticism/article/view/4377
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Abstract
This article describes the nature of the relationship between the subjects of Internet environment based on the ideology web 2.0, to give new impetus to viral marketing. Analyzes the impact of online communication force protection as a proven place to organize business information and display of advertising and reputational campaigns.
About the authors
P V Mouzykant
Peoples’ Friendship University of Russia
Email: kennedympv@gmail.com
The Mass Communication Department
V V Kutsenko
Peoples’ Friendship University of Russia
Email: nicky2004@list.ru
The Mass Communication Department
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