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ADVERRTISING IN A CRUTIAL PERIOD: INTERNATIONAL ADVERTISING IN OUR DAYS
- Authors: Fedotova LN1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 3 (2016)
- Pages: 111-118
- Section: Articles
- URL: https://journals.rudn.ru/literary-criticism/article/view/14415
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Abstract
This article discusses aspects of the development of advertising in Russia and the place of international advertising in particular. The main features are the volume of international advertising and the audience motives in the consumption of such information in close connection with the general economic situation in the country, as well as the attitude towards the “other” countries.
About the authors
L N Fedotova
Peoples’ Friendship University of RussiaMiklukho-Maklaya str., 10/2, Moscow, Russia, 117198
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