No 2 (2014)

Articles
A. Blok in the Artistic and Literary Critical Interpretation of Boris Pasternak
Burkov I.A.
Abstract
The article is dedicated to the image of Alexander Blok, created in fiction and non-fiction texts of Boris Pasternak (“Ochrannaya gramota”, “Doctor Zhivago”, “Veter”, etc). Blok is interpreted as both symbolist and realist, because, according to Pasternak, he doesn’t devise his own symbols, but discovers them in the real world. As a result, along with Verlaine, Verhaeren and Rilke, Blok catches metaphysical sense of the turn of the century epoch and anticipates future historical cataclysms. As a whole, in his perception of Blok’s artistic world Pasternak highlights those traits that influenced him at various stages of his creative development, in particular Blok’s vitality of images, autobiographical poetics, impressionism as a way to capture the existence in its continuous formation, inner latitude of a creator.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):5-14
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The Image of Stalin in A. Solzhenitsyn's novel “The First Circle”
Papandopoulou I.
Abstract
In Solzhenitsyn’s novel “The First Circle” is given a literature analysis of an era, the central component of which is primarily associated with the time of Stalin. The novel explores the aesthetic embodiment of a world, in which is provided a concept of historical development.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):15-22
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Urban text in V.R. Tsoy’s creations (intermedial aspect)
Petrova S.A.
Abstract
In this article deals with the position of the concept “supertext” urban text is investigated in the works of rock-poet V.R. Tsoy taking into account specificity of intermedial art, as in rock-poetry verbal and musical art medium interact. The image of the city is considered in the framework of artistic evolution from primitive style to mythologeme structure. The article outlines the periods of V.R. Tsoy’s creativity. During transition the poet uses the opportunities of the gender shift in the definition of the urban text. In view of the presented analysis some peculiarities of Tsoy’s author’s identity is revealed, he is combining neoromantic elements with realistic in his songs.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):23-28
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The story about statue
Solntseva N.M.
Abstract
There considered modifications of plots participation of statues and image of statue interpretation. Author turns to the texts of A. Akhmatova, A. Blok, I. Brodsky, Y. Buyda, G. Geine, B. Grebenshikov, A. Green, A. Camus, I. Krylov, A. Kushner, S. Lagerlef, V. Mayakovsky, D. Meregkovsky, T. de Molino, A. Pushkin, A. Chekhov, W. Shakespeare, I.K. B Eihendorf and others.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):29-35
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Eudora Welty and Anton Chekhov: A Long Intimacy Between Strangers
Spachil O.V.
Abstract
The article using concrete examples from Welty’s stories deals with influence of A.P. Chekhov on E. Welty (1909-2001). Reading and rereading Chekhov resulted in writing “Reality in Chekhov’s stories” (1979) which has become a landmark in US studies of Chekhov. Russian writer’s prose influenced Welty’s use and love for detail, priority for dialogue, metaphors, symbols, simplifying and even eliminating of the plot, desire for brevity. Stylistic similarities reflect Chekhov’s and Welty’s affinity for such cornerstone concepts of human existence as life, death, love, human dignity and justice.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):36-42
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Art detail and symbol poetics in John Steinbeck’s “Flight”
Stepanova O.V.
Abstract
The article is devoted to studying the art originality in the short story of the XX century American writer, John Steinbeck. The poetics of the symbol and the art detail in “Flight” is investigated in the context of the writer’s style and method formation, as well as in disclosing philosophical and aesthetic issues of the story. Steinbeck’s detail and symbol are regarded as the essential artistic means to give psychological characteristics of the hero and his exterior environment.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):43-51
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Ironic writing in creation of a new version of autobiographism in J. Ruo’s trilogy “Fields of Glory”, “Celebrities”, and “World out of focus”
Kosova U.A.
Abstract
The article analises the role of irony in creation of a new version of autobiographism in J. Ruo’ trilogy “Fields of Glory”, “Celebrities”, and “World out of focus”. Irony mingles with the author's style. J. Ruo's approach to narrate tragic moments in household and communal history distorts conventional pathetic and nostalgic canons; the images of the heroes and the narrator are based on the principle of the caricature hypostasis. With the help of irony Ruo creates a specific way of writing which helps him to get over death and mourning.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):52-58
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Shang shu at the end of the 5th century and its influence on the poetics of Liu Xie's treatise The Literary Mind and the Carving of Dragons
Stezhenskaya L.V.
Abstract
The article is devoted to one of the most important issues for the study of Chinese canons - the emergence and spread of the Kong Anguo Shang shu . The article deals with the first use of quotations from the Kong Ango’s version in the treatise The Literary Mind and the Carving of Dragons and its influence on the literary theory of Liu Xie.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):59-66
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Past and future in the prose of Qatar
Kovyrshina N.B., Mussawi E.V.
Abstract
This article is dedicated to the literature of Qatar that is underinvestigated in the Russian Oriental Studies, to tangle of multi-stage forms in the works of the Arabic prose writer Nasser bin Abdallah al Maliki.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):67-70
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Features of promoting print meadia in the inforation market
Astasheva A.E.
Abstract
This article describes the methods and tools of promotion of print media, defines media marketing, analyzed the entire complex media product promotion.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):71-76
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Features advertising of pharmaceutical products in the press
Volohova E.V.
Abstract
The article discusses features advertising of pharmaceutical products which is placed in the print media - newspapers and magazines. There are selected and analyzed characteristics of advertising of pharmaceutical products which is placed in publications for professionals and consumers.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):77-84
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Advertising communication in small and medium-sized businesses
Kim N.N.
Abstract
The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that help realize the economic challenges of this type of business and the needs of the population.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):85-92
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Ambient media as a new form of advertising: to the question of history and its features
Kirilenko N.P., Prangishvily I.G.
Abstract
The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):93-97
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Modern condishions and tendencies of the Internet TV in China
Gegelova N.S., Wang Yue -.
Abstract
The article considers trends and modern practices of Internet television in China, analyzes the major portals and online TV channels.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):98-103
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The factors territories branding
Fedotova L.N.
Abstract
The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):104-115
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Propaganda and Censorship in the US Mass Media during World War I: from Neutrality to Patriotism
Malakhovsky A.K.
Abstract
The article is dedicated to evolution of propaganda campaigns organized in the United States during World War I by the warring powers, namely, Great Britain and Germany, as well as to American government censorship and propaganda policies during military campaign on the side of the Allied Forces.
RUDN Journal of Studies in Literature and Journalism. 2014;(2):116-123
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Aleinikov O. Andrei Platonov and his novel “Chevengur”
Akatkin V.M.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2014;(2):124-125
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Agenosov V.V. The chosen works and reminiscence
Polyakova L.V.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2014;(2):126-130
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Our autors
- -.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2014;(2):131-132
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