No 3 (2011)

Articles
Evolution of the genre of shahrashub in the persian poetry of XI-XII c.
Akimushkina E.O.
Abstract
On the basis of analyzing the works of the outstanding Persian poets of XI-XII c., such as Mas'ud Sa'd Salman, Sanai Ghaznevi and Mehsiti Ganjavi, the author of the paper has made an attempt to trace main stages of evolution of the genre of shahrashub, which is little dealt with in the Iranian studies. Such study is meant to throw more light upon the problem of the system of Persian classical poetic genres and forms (X-XV с.).
RUDN Journal of Studies in Literature and Journalism. 2011;(3):5-11
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The concept «Resurrection» in poetic collection of verses of B. Pasternak «The poems of Yuri Jivago»
Dmitrieva N.M., Porol O.A.
Abstract
The author of article in bible aspect considers the poetic concept of space and time of poetic collection of verses of B. Pasternak. It is most in detail considered сoncept Resurrection.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):12-17
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Spatial home and road themes in the lyrics of M.I. Tsvetaeva
Pykhtina Y.G.
Abstract
The article deals with the spatial home and road themes in the lyrics of M.I. Tsvetaeva through the binary oppositions such as home like inherently harmonious, idealized space / home devoid of harmony; material home / spiritual home; a closed, limited home space / open road space.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):18-25
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«Orpheus n't to descend after Eurydice»: the dichotomy of life and death in the interpretation of the antique myth by M. Tsvetaeva
Estekhina K.V.
Abstract
The article is devoted to examine the compound understanding of the poet's destiny and his mission on the material of Tsvetaeva's poetry that mentioned the antique characters Orpheus and Eurydice. M. Tsveteva involves these two legendary characters to find the sense that lies beyond the real world, and appears that to have discovered it one has to sacrifice another's life.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):26-30
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Lstudies and Journalism: the use of emotional and expressive means in media texts
Bazanova A.E.
Abstract
The emotional and expressive peculiarities of the media texts are the main subject of the research. The emotional and expressive peculiarities of the media texts are examined as a mix of the fiction and media possibilities. A special interest evokes the problem of the fact, image and author.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):31-40
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Omission ability of the canals actualizing public opinion
Fedotova L.N.
Abstract
The article deals omission ability of the public opinion actualization canals: in what degree we can get information about the public opinion of the whole country, studying the different opportunity (meeting, press, speeches in parliaments and so on).
RUDN Journal of Studies in Literature and Journalism. 2011;(3):41-50
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Key stages of the global information space: from first news agency to the internet
Sbruev V.V.
Abstract
The article was prepared on the basis of the report History and Journalism: development of information society which was delivered by the author of this article in the course of the International Summer School-Seminar Journalism and Science: preparation and implementation of research and education program for scholars and journalists held at Peoples' Friendship University of Russia on July 4 - July 8, 2011.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):51-61
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The freedom of press in Albania during its contemporary developing stage
Duro M.
Abstract
Through this article the author supports the thesis that the Albanian press within the last 20 years faced a few serious difficulties which limited its freedom, its political and economical independence and level of professionalism. This article aims to analyze the Albanian legislation based upon which the Albanian press exercises and fulfills its obligations in a developing society and also other factors as well that determine the freedom' level of the press' free functioning in Albania. At a time when the public audience has the tendency to align the meaning freedom of press with the free press.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):62-68
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Motivation as an efective instrument of contemporary advertising
Mouzykant V.L.
Abstract
This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):69-73
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Formation of the term «yellow peril» on the image of China in the media
Konovalovа O.S.
Abstract
The article reviews the history of the formation of the term yellow expansion (yellow peril) in the world media as applied to Asians, in particular, immigrants from China. In addition, the author analyzes the evaluation plan for this concept, the saturation level and the degree of influence on the perception of the image of China as a whole in the pages of today's Russian press.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):74-81
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The analysis of modern means of jordan's mass media
Tahseen Mohammad Anis Sharadga -.
Abstract
The article is characterized the modern means of mass media of Hashemite Kingdom of Jordan, which functions nowadays. The article is devoted to different means of mass media, including printed means, radio- and television broadcasting, and internet. Also, there are description of a role mass media, which its have fulfilled in state and in society in common. The aim of an article is analyzed the modern means of Jordan's mass media, and to find out its specification.
RUDN Journal of Studies in Literature and Journalism. 2011;(3):82-86
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Solzhenitsyn in Blagoveshchensk
Zhuikova E.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2011;(3):87-92
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Our authors
- -.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2011;(3):93-94
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