No 1 (2009)

Articles
Function of contemporary's portraits in Andrey Bely's memoirs
Adamyan E.I.
Abstract
The article deals with means of creation of contemporary's portrait's and its function in Andrey Bely's memoirs.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):5-11
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Graphic prototypes of zvezdnaya azbuka (star alphabet) by Velimir Khlebnikov: phoenician alphabet and brahmi script
Luokianova O.A.
Abstract
The subject of investigation in the article is the problem of origin of the graphic system worked out by Velimir Khlebnikov. Poet's so-called Zvezdnaya azbuka was created under the influence of ancient scripts.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):12-17
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«The Lady with Flowers» and «The Lady with a Little Dog» (About Checkov traditions in the prose by M.M. Zoshenko
Koleva I.P.
Abstract
Статья посвящена творчеству продолжателя чеховской литературной традиции М.М. Зощенко, рассматриваются интертекстуальные связи рассказа М.М. Зощенко «Дама с цветами» с рассказом А.П. Чехова «Дама с собачкой».
RUDN Journal of Studies in Literature and Journalism. 2009;(1):18-25
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Irony as the universal author's technique in E. Danilenko's novel «Dikopol»
Vygovskaya N.S.
Abstract
This article suggests a new view on the problem of irony as a specific mind protection concept for young 'war' writers. The literature technique seems to be unique in its functions in pieces of literature about Chechnya's war.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):26-31
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The ruler and his state. Crusanov's experience of incormation different ideas in his literary works
Boroda E.V.
Abstract
Grand ideas and powerful characters are features of Crusanov,s style. His novel «The angel,s bite» is the alternative creation. We know, how wide - spread the idea of creating an Empire is. The author depicts all its merits, but at the same time warns the reader what danger may threaten menkind if this idea comes true. Also he pays our attention to the image of a great personality.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):32-38
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Love as a life measure (Kashezheva's amorous poetry) 1960-2000
Kuyantseva Е.А.
Abstract
The paper is devoted to I. Kashezheva's poetry. The detailed analysis of products of the poetess has allowed to define the degree of M. Tsvetaeva and A. Ahmatova's influence on her creativity.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):39-48
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On the issue of use of linguistic manipulation means in the course of «color revolutions»
Gromova A.V.
Abstract
The article gives an overview of the linguistic means, used in purpose of manipulation by advocates of «color revolutions» in mass-media, agitation materials and speeches.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):49-57
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The main tendencies of the development of Spanish journalism in XVIII century
Taranenko A.V.
Abstract
The article is considered the particular lies of the development of Spanish journalism in XVIII century.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):58-66
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The image of Nicolas Sarcozy in LE MONDE Newspaper during 2007 presidential campaign: objectivity or partiality?
Malakhovskaya V.V.
Abstract
The article studies problems of objective coverage of presidential campaign by printed media using the case of Le Monde, French quality newspaper, as well as contains sociolinguistic analysis of concrete publications dedicated to 2007 French presidential campaign.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):67-75
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MassMedia as influencing communication
Novikov K.Y.
Abstract
An author explores influence of mass medias on conductive and personalities descriptions of audience. It is differentiated concepts of «mass-media» and «mass comminication» from philological and psychological positions, attention is accented on the communicative specific of process of intercourse of anchorman of tele- and broadcastings with a mass audience. It is led and is analysed examples of communicative errors of anchorwomens of tele- and broadcastings, the features of influence of mass communication are examined on the modern audience of mass-media.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):76-84
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Criteria for defining the concept of social advertising
Gulyaev V.V.
Abstract
In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common. The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism».
RUDN Journal of Studies in Literature and Journalism. 2009;(1):85-89
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Public relations in local government agencies (national and foreign experience)
Chugunov A.S.
Abstract
The establishment of effective public relations (PR) is an integral part of a modern manner of administration in government organizations and local agencies. The main purpose of PR is to form a public view on a wide range of problems concerning the work of the government and local agencies, economical development, alteration of intergovernmental relations and information research and statistical layout meeting these issues.
RUDN Journal of Studies in Literature and Journalism. 2009;(1):90-95
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