No 3 (2009)

Articles
To poetics of Pilnyaks sketch prose
Kasitsin A.V.
Abstract
Studying Pilnjak, as a rule, is reduced to research him as the writer but however there is a huge share of his texts which primary sources become author's publicism. Pilnjak harmoniously synthesizes the literary text with publicistic, that at times it is difficult to define borders where the artly-literary text ends and publicistic begins. The form of sketch impregnations became optimum for the author. Documentation of publicism added sensation of truthfulness or presence to literary texts, descriptive properties of a sketch allowed to transfer feelings and idea necessary for the author.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):5-9
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The peculiarities of world picture reflection in a poen (on the naterial of karachai-balkarian authoes' works)
Uzdenova F.T.
Abstract
In this work process of evolution of poem mentality of national authors are investigated; approaches (information-structural, rhythmic-syntactic) to its theoretical comprehension are defined, specific features in the field of problematic and art-graphic means come to light.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):10-18
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The casus of Costa (Intimate discourse in the Russian language lyrical poetry of Kosta Khetagurov)
Khugaev I.S.
Abstract
The category of «personal» related to the image of the Woman and issues of its correlation with the «civil» theme in the Russian-language lyrical poetry of the founder of Ossetic literature K.L. Khetagurov are discussed in the article.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):19-29
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Landscape - feeling of natural philosophy in fiction: key aspects of leaving
Gavrilina O.V.
Abstract
The article examines key aspects of studying the landscape, a sense of nature and natural philosophy in fiction. Particular attention is paid to work on the sense of nature.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):30-37
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To the issue of genre successing connections: Herodot and Plutarch
Kazantseva G.V.
Abstract
The article deals with genre successing connections between the genres of ancient historiography, «History» written by Herodotus, and ancient biography, «Comparative Life History» written by Plutarch.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):38-44
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About an is real-historical basis to move A. Platonova «The secret person»
Aleynikov O.U.
Abstract
Last years studying of history-biographic texts of creativity of Andrey Platonova is an actual direction of scientific researches. It is known that Platonov's quite often the facts of the biography, and also historical events known to it. In the given work many aspects of this problematic receive new reflection.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):45-54
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The life of Pushkin's lines in Shmelev's works
Dzuga Y.O.
Abstract
The author of the article studies one of the most actual problems of Shmelev's works. Observations convince that the majority of a classical example connect with Pushkin's traditions.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):55-61
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Mongolian-Soviet relationship on «Pravda» newspaper pages (1940-1960)
Ogtorguimaa A.
Abstract
In the paper under consideration are the articles about Mongolia, published in «Pravda» newspaper in the 40-60 years of the XX century.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):62-70
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Information's policy of daily paper «ABC» on the eve of downfall of Franco's regime in Spain
Boldyreva I.B.
Abstract
The article studies the information's policy of Spanish daily paper «ABC» in the last years of Fransisco Franco's dictatorship.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):71-77
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Chinese television at the present stage
Li Hong -.
Abstract
In 2008, the Chinese television celebrated its 50-th anniversary. During this relatively short time it has made a rapid dash forward, becoming the leading industry in China and one of the largest companies worldwide. In the rating of 500 largest enterprises of the world in 2008, the Central Chinese Television took 65th place [2]. In this article the author examines the situation in the television market, highlighting the main features of Chinese television. The basic idea of this material is the disclosure of importance of governmental and party regulation for the processes occurring in the media and for the preservation of national characteristics.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):78-82
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The role of mass communications in philology
Fedorova I.V.
Abstract
The topic of the article covers the level of influence of mass communications in philology as a science of language: new genres appearance, trends of development of spoken and writing languages, new words appearance and integration into the globalization process. The author provides detailed explanation of the concept of «mass communications», analyzes the specific aspects of the conversation between the communicator and the recipient, and proves the importance of journalism and philology cooperation in saving the richness of Russian language and in assigning the literacy standards in the spoken language.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):83-88
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The role of creative in advertising
Kurochkin S.A.
Abstract
The article represents the idea of creative influence on the process of forming and further perception of the advertisement by the consumer. The author describes in detail the notion of the creative idea. He analyses the specific methods of writing the creative advertisement, and also the influence of the creative elements not only in distinguishing the given message in the high main media-stream but on stimulating the consumer to buy the above-mentioned product as well.
RUDN Journal of Studies in Literature and Journalism. 2009;(3):89-92
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Our autors
- -.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2009;(3):93-93
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PRAVILA OFORMLENIYa STATEY
- -.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2009;(3):94-95
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