Vol 23, No 3 (2018)

LITERARY CRITICISM
DESPARATE ROMANTICS: THE EVOLUTION OF HADES AND PERSEPHONE’S MYTH FROM ANCIENT GREEKS TO PRE-RAFAELITES AND A. BELIY
Kononova N.O., Temirshina O.R.
Abstract

The myth about Hades and Persephone is analyzed in this article as an archetypical pattern, “characters’ structural precondition”. The pattern was widely used by artists and writers throughout the history of humankind. The paper is based on Homeric Hymn to Demeter, Metamorphoses by Ovid and a novel written by A. Beliy The Baptized Chinaman. Additional resources are the Renaissance and the Pre-Raphaelites art masterpieces and psychological work by C.G. Jung and С. Kerenyi Essays on a Science of Mythology. Methods such as comparative, mythological, psychological and linguistic analysis are applied in the paper. Cultural and philosophical ground of Hades and Persephone’s archetypes is examined. The most important characteristic among others is highly controversial relationship between gods and ambivalence of their characters, which demands a link component (mediator) to resolve the conflict. Pomegranate seeds are used as such symbolic mediators in the myth and a child narrator - in A. Beliy’s novel. The representation and embodiment of Hades’ archetype is Michael Letaev, while Kotik’s mother possesses Persephone’s traits. Plot allusions were distinguished and linguistic comparisons were made to prove the notion that neomyth about Hades and Persephone became the source of A. Beliy’s “desperate symbolism”. This neomyth contains archetypical motives and images which help Beliy to cross the line between reality and the world of unconscious, between words and symbols.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):255-266
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THE MOTHER ARCHETYPE IN THE POETRY OF N.A. KLYUEV
Ponomareva T.A.
Abstract

This article focuses on the mother’s archetype in Klyuev’s poetry. Archetypal variants of the mother’s image are mother goddess, mother earth, mother Motherland, mother wise old woman, who in turn have their artistic counterparts. The archetypal image of the mother-a wise old woman appears at Klyuev after the death in 1913 of the poet’ mother, when he begins to comprehend her role in his personal and creative life. In a series of “Isbania the song” the image of the mother acquires a sacred significance. She is portrayed as the guardian of the house, as a righteous woman, likened to the virgin, returns to earth as a “ethereal guest”. Another variant of the mother’s image, which dates back to the mythological Mother-the Raw earth, is “Mother nature”, “mother Earth, being the cradle”. The article also traces the development of images of Mother Russia, mother Motherland, Holy Russia, great Russia, feminized comparison: bride-Russ, Russ-beauty-girl, Russia-mother-in-law.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):267-276
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POETRY ON THE VERGE OF SILENCE: POETICAL ASCETICISM OF ANATOLII SHTEIGER - METAPHYSICAL CONTEXT
Abdokova M.B.
Abstract

The article looks upon characteristic properties of poetic style of one of the brightest examples of the “Paris note” movement - of baron Anatolii Sergeevich Shteiger (1907-1944). It finds etymological roots of his ascetic lexicon and imagery that determine the immanent characteristics of one of Georgy Adamovich’s most fascinating poetic followers. It outlines a methodological analysis of structural features that reflect the poet’s tendency for architectonic and lexical minimalism. The article justifies the necessity to systematically study Anatolii Shteiger’s legacy as part of Russian Émigré Literature.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):277-283
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MOTIVES OF CRIME, GUILT AND PUNISHMENT IN SH. IDIYATULLIN’S NOVEL “THE CITY OF BREZHNEV”
Kolyadich T.M.
Abstract

This paper considers the peculiarities of the motif’s structure in the novel of Sh. lduatulin “Gorod Brezhnev” “THE CITY OF BREZHNEV”. An assumption is made that the dominating motives are the motives of the crime, guilt and punishment, which are solved by the peculiarities of the language, comparative characteristics, dialog. The main supposition is linked with the suggestion that the author’s view is not dominating, the plot is defined by the subject views of the heroes, which have their own voices in the narrative, which is constructed from the episodes. Thus Sh. lduatullin solves his task linked with the representation of the motives.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):284-292
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DIVERSITY OF THE MODERN RUSSIAN POETRY
Zinurova E.S.
Abstract

This article is a panoramic slice of the modern Russian poetry. According to the author, now it’s hard to talk about “leading directions and currents”, because domination of the formal content of private poetics is obvious. Every authors tries to adhere to their stylistic stratagem. It follows from the consideration of the oeuvre of some of the most famous modern poets. The author believes that the Russian poetry has never been so multifarious as in the last two decades. Speaking about the significant trends in modern domestic lyrics, the author noted the appearance of the so-called “philological lyrics”, gradual moving from the phenomenon of prosaizing and marginalization towards the “lyrical essence as it is”. The author’s reasoning and conclusions are based on many critical and analytical publications in recent years.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):293-301
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THE FEATURES OF THE LATE WORKS OF NAGUIB MAHFOUZ (ANALYSIS OF THE NOVELS “THE JOURNEY OF IBN FATTOUMA” AND “WEDDING SONG”)
Zarytovskaya V.N.
Abstract

The article is devoted to the non-linguistic issues of translation of modern Arabic literature into Russian and the problems of its distribution, which the author considers using the example of the novels of the only Arabic-language Nobel laureate in literature Nagib Mahfuz. The study analyzes the evolution of creativity of the Egyptian writer and discusses in detail two of his later novel, translated into Russian language - “The Journey of Ibn Fattouma” and “Wedding song”. The paper demonstrates the correspondence of these works to the European standards of the novel of the late twentieth century and emphasizes their cosmopolitanism as a feature of the late stage of Mahfouz creativity. The author raises the question of why the works of Arab writers deprived of “local color” and following the current trends of world literature remain unclaimed by publishers and readers.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):302-311
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JOURNALISM
TOP MANAGERS OF THE LEADING MEDIA OF RUSSIA: SOCIAL-DEMOGRAPHIC PORTRAIT OF THE COMMUNITY
Sharikov A.V., Cherkasova M.V.
Abstract

The article presents the results of a special study of top-managers of Russian media. The authors’ goal is to compile their generalized socio-demographic portrait. The study was conducted in two stages. The result of the first stage was a validated list of four criteria, on the basis of which the surveyed top managers were selected - 50 people for different media segments (television, radio, press) who worked as heads of the leading Russian media enterprises in 2000-2015. At the second stage, the biographies of selected top managers were analyzed. The collected data was subjected to statistical processing (calculation of percentage and average values).

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):312-322
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MEDIA CONTENT SEGMENTATION AND SOME OPPORTUNITIES FOR MOBILE MESSENGERS
Soldatkina Y.V.
Abstract

The article reviews transformations that contemporary media are experiencing during the period of convergence and intense competition for ratings. Decreased interest in large media leads to the need for better targeting and segmentation of content. In these conditions, mobile messengers, which provides an opportunity to create thematic channels that fully reflect the interests of the internet audience, are becoming an alternative to traditional media. Channels, not being full-fledged media, are capable of delivering unusual and unique authorial content, which is requested by attentive reader and designed in accordance with the latest media technologies.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):323-330
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THE COMMUNICATION STRATEGIES OF FOOTBALL CLUBS IN SOCIAL MEDIA PLATFORMS: THE CASE OF BRASIL
Rastorgueva N.E., Delfino A.D., Agafonova S.I.
Abstract

The article presents the results of an empirical study, which was held shortly before of the 2018 FIFA World Cup. The goal was to identify the features of the presentation of the Brazilian teams in social networks. The hypothesis that the authors tested was that popular teams have Internet resources that are very close to the ideal model. The authors identified the existing parameters of the ideal Facebook page and the ideal account model in Instagram and then extrapolated the results to the most ranked, according to official statistics, Facebook pages devoted to football: the Brazilian Football Confederation, the Flamengo clubs (Rio de Janeiro) and Corinthians (Sao Paulo). Accordingly, Instagram accounts of the same organizations were also studied. The results did not confirm the hypothesis and revealed communicative problems in the interaction of Brazilian football clubs with their fans in social networks.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):331-340
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RUSSIAN PRESIDENT VLADIMIR PUTIN’S IMAGE CLASSIFICATION IN JORDAN QUALITY PRESS
Kandakzhi L., Shana M.A., Ashour H.J.
Abstract

The authors of this article have studied the texts of the Jordanian popular and quality papers - the government newspaper Al-Raya and the independent newspaper Al-Ghad. We have analyzed about 50 materials that directly or indirectly mention Vladimir Putin for the period from March 2011 (when the civil war in Syria has started) till February 2018. We have focused on the images of Vladimir Putin that were created in the Jordanian media. Conventionally, they fall under one of the three categories: “Putinfriend”, “Putin-enemy” or “Putin-president of Russia”.

RUDN Journal of Studies in Literature and Journalism. 2018;23(3):341-349
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REVEWS
RUSSIA IN REVOLUTION. A VIIEW FROM PARIS AND NICE
Balashova T.V.
Abstract
RUDN Journal of Studies in Literature and Journalism. 2018;23(3):350-356
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DAS RÄTSEL BASAROW. IWAN TURGENJEW: “VÄTER UND SÖHNE”, SEIN BERÜHMTER ROMAN, NEU ÜBERSETZT - UND NEU GELESEN
Irmtraud G.
Abstract
Die Neuübersetzung des Romans “Väter und Söhne” von Ganna-Maria Braungardt weckt neues Leserinteresse für Turgenjews berühmten Roman und lässt ein längst bekanntes Werk zu einer Neuerscheinung auf dem deutschen Buchmarkt werden. Wie gesellschaftliche Verhältnisse das Literaturverständnis beeinflussen, wird in diesem Artikel vor allem am Beispiel der Gestalt Basarows untersucht, die inzwischen schon mehr als ein Jahrhundert Literaturwissenschaftler, Kritiker und Leser fasziniert. Die Interpretation Basarows als Revolutionär hatte in der Literaturwissenschaft der DDR auch ideologische Gründe. Ein in Wirklichkeit vielschichtiger Roman wurde unter erzieherischem Gesichtspunkt auf einen einfachen Nenner gebracht. Dabei fasziniert die Gestalt Basarows doch gerade durch ihre Widersprüchlichkeit. Auf subjektive Weise, in Form einer essayistischen Betrachtung wird die aktuelle Bedeutung des Romans herausgearbeitet. Bezüge stellen sich insbesondere zum Generationenkonflikt in der heutigen Konkurrenzgesellschaft her. Ein fiktives Gespräch mit Turgenjew selbst beschließt den Artikel.
RUDN Journal of Studies in Literature and Journalism. 2018;23(3):357-364
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