Vol 22, No 4 (2017)

Articles
GENRE FEATURES OF “LAMENT ON THE CAPTURE AND ULTIMATE DESTRUCTION OF THE HIGHEST AND MOST LUCENT OF THE MOSCOW STATE”
Il’icheva V.V.
Abstract

The article analyzes the compositional structure and genre are determined by the signs of the solemn speech on the basis of the rhetorical works of the unknown author of the XVII century. The study showed that the peculiarity of this literary monument is the combination of two genres of solemn eloquence - the praise and the weeping in one oratorical work. A distinctive feature of “Lament” is the author’s desire not only to state the fact of the ruin of the state, but to introduce its own interpretation of the causes of the events and the way of salvation of the state.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):567-574
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THE HOUSE WITH THE MEZZANINE: IMPRESSIONISM IN “AN ARTIST’S STORY” AND CHEKHOV’S SHORT STORY
Korenkova T.V., Ignatenko A.V.
Abstract

In the context of the ongoing discussion on the issue “Anton Chekhov and impressionism” authors analyze Chekhov’s “The House with the Mezzanine (An Artist’s Story)”, where the protagonist and narrator is an unnamed impressionist painter. The features of Chekhov’s poetics, such as narrative construction, chronotope, literary psychologism, are examined.For the first time a possible relationship between Chekhov’s works and ideas of German psychologist H. Ebbinghaus, who pioneered the experimental study of memory, is noted. The paper substantiates the hypothesis: the similarity of the expressive techniques of Anton Chekhov and impressionism is explained by common sources, such as “spiritual situation” of Fin de siècle, challenges of scientific progress and medical discoveries (incl. psychology of color vision, researches on memory and other higher mental processes). Impressionist painters as a modern cultural-and-psychological type of Fin de si cle became the object of literary portrayal and artistic research by Chekhov. He was interested in impressionistic forms and methods, but at the level of the further rationalization of the Weltbild Chekhov as the writer and physician-philosopher had his own unique way and vision.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):575-587
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SPACIALIZATION AND EMBODIMENT OF WORDS IN THE POETICS BY NIKOLAY GUMILEV
Merkel E.V.
Abstract

The article is devoted to the foundation and development of the onthopetic ideas and the fiction methods communicated with them in Nikolay Gumilev’s poems. The article shows that the poet identifies a word with a fire, spacializes it in the marine images, in later poems connects it with an image of metal. The images communicated with a word become things and somatic and have the akmeistic nature.The conception of the magic akmeism leads to the onthologic understanding of a word as a being and a word is explicitly identified with the alive and thing beings which allows to take the profound principles of Gumilev’s poetry with the sincrcetic principles of a mythology as a praart.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):588-596
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MYTHOPOETIC PARALLELS TO O. MANDELSTAM’S POEM “WHEN THE PSYCHE-LIFE DESCENDS TO THE SHADOWS...”
Hakobyan L.G.
Abstract

The article studies the images of swallow, Psyche and Persephone, as well as their correlations in Mandelstam’s poem “When Psyche-Life descends to the shadows...”. The novelty of the paper lies in the fact that the figurative system of the text is examined on a wide background of the mythological and literary tradition. Particular attention is paid to the analysis of the blind swallow image, associated with archaic ideas, according to which the swallow heals its blinded chicks with a certain plant. In this connection, the image “green branch” becomes especially important. The proposed assumption that the green branch is a medicinal herb (celandine) allows to comprehend properly the dominant figurative parallel “swallow-Psyche”: the blind swallow carries in the beak a remedy for blindness, therefore, it’s sight will be recovered; Psyche-soul has a “copper cake” with her, so she must return to the world of the living.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):597-607
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“A CASSETTE HAS A DOUBLE BOTTOM...”: FOR THE INTERTEXTUAL PARADOXES OF BORIS AKUNIN
Kikhney L.G., Gereikhanova K.F.
Abstract

The article is devoted to the case of the “second” intertext on the example of the novel “Before the Apocalypse” by B. Akunin. The “first” intertext in this case is the novel by U. Eco “The name of the Rose”, and the author explicitly hints on it by devoting his text to Umberto Eco and making a play with a reader using the plot, the hinting on it and the details of the investigation of the crime.At the same time there exist another layer: the order of the deaths of the old believing orthodoxies and the circumstances of their death practically letter by letter follows the poem “Three dead men” (1918) by N.S. Gumilev. Since the author doesn’t use the evident hints on Gumilev’s poem, we can not say surely which type of interrelation of the texts is presented in “Before the Apocalypse”: the conscious ciphering of the second layer of intertext “for the knowing” or the spontaneous using of the text by other author which is not conscious for the author himself.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):608-613
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FEATURES OF GAME POETICS IN “THE DEATH OF ACHILLES” BY BORIS AKUNIN
Shi T.
Abstract

This article analyzes such systemically important features of the game poetics in “The death of Achilles” by B. Akunin, as stylization, intertextuality, theatricalization, effects of deceived expectations, playful structure of the text, variation of the plot lines, playful narration etc. It shows on various examples of this work how the author organically merges the playfulness and historical elements in his own kind of detective genre, and how he implements the interactive principle and creates provocative text.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):614-626
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ORIGINALITY OF THE MOSCOW TEXT BY ALEXANDER ILICHEVSKY
Selemeneva M.V.
Abstract

The article is devoted to revealing the originality of the Moscow text of contemporary Russian literature on the example of Alexander Ilichevsky’s prose. In the course of the research, the mythopoetic foundations of the Moscow text of A.Ilichevsky were revealed and the features of artistic comprehension of traditional mythology (“city-woman”, “city-house”, “city of Kitezh”, “city-victim of fire”), megalopolis of the turn of XX-XXI centuries motives of tightness, emptiness, claustrophobia on the material of the novel “Matisse”. As a result of the research it was established that modern Moscow in Ilchevsky’s prose is a topos of power, career and success, the essence of which is concentrated in the “Moscow-City” locus, and the central characters of the novel “Matisse” are wanderers with inherent features of detachment from material propensities, propensity to reflect, impulsiveness do not coincide with the values and goals of the metropolis. Moscow in the prose of Illichevsky is both a place of attraction of heroes (city-house) and a place of moral and philosophical conflict (anti-house city).

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):627-639
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ABOUT THE PERSONAL KNOWLEDGE OF THE TEACHER(TO THE CENTURY OF PROFESSOR YAKOV ALEKSEEVICH LOMKO)
Volkova I.I.
Abstract

The article is dedicated to Yakov Alekseevich Lomko, Professor of the Department of Mass Communications of the Peoples’ Friendship University of Russia, an outstanding teacher and public figure, journalist, head of editorial teams, veteran of the war, a person of the same age as the October Revolution. It is an attempt to write about an extraordinary person in the context of the theory of personal knowledge. The author uses methods of flashback and in-depth interviews.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):640-649
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DIGITALAGE: CREATIVITY VS. CREATION
Urazova S.L.
Abstract

The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):650-659
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THE BLUE WHALE GAME: THE FIVE DIMENSIONS OF NEWS STORYTELLING
Algavi L.O., Kadyrova S.N., Rastorgueva N.E.
Abstract

Based on the American researcher Julia Sonnevend’s concept of the five dimensions of transnational storytelling, the article examines the consistent patterns of the transformation of local incidents into global news. Authors speculate the ossibilities to extrapolate the named concept to unfinished stories of events that are unfolding at the moment. The subjects of the study are the mass-media narratives on the Blue Whale game that transforming before our eyes from the series of local controversial incidents into a transnational news story.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):660-668
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THE GENRE PERFORMANCE OF MATERIALS BUSINESS PRESS OF THE MIDDLE OF THE XIX CENTURY: BRIEF DESCRIPTION
Surnina I.A.
Abstract

The article briefly presents the genres of economic newspapers and magazines of the middle of the XIX century. It is noted that, in contrast to the information (note, report, etc.) and hudozhestvenno-publicistic (story, essay, feuilleton), the key place in business publications was occupied by analytical genres such as review, article, analytical correspondence, etc.In addition, the reasons for the publication of specialized publications in the second half of the 50s of the XIX century are briefly considered, among which the most important place was occupied by economic newspapers and magazines, whose purpose was to stimulate the development of domestic industry and trade. Among them are the Economicheskiy Ukazatel (1857-1861) and the Economist (1858-1865) by I.V. Vernadsky, Promyshlenniy Listok (1858-1859) by M.Ya. Kittara, Vestnik Ppomyshlennosti (1858-1861) and “Akcioner” (1860-1863) by F.V. Chizhov, “Proizvoditel i Promyshlennik” by N.A. Lebedev.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):669-679
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THE EFFORT TO BE A JOURNALIST: THE BEGINNING OF THE CREATIVE WORKSHOP
Ilyasova E.V.
Abstract
The author of the article makes an attempt to substantiate and describe the methodological algorithms of the author’s course “Fundamentals of the Creative Activity of a Journalist” presenting a conceptual model of a creative workshop which purpose is to form students’ professional skills through finding and learning their own experience, through self-knowledge and reflection, without broadcasting ready-made solutions and case studies. Thereby, the author focuses on the relevance of the value-semantic, culturological approach to the profession of a TV journalist. The article is devoted to the initial phase of trainingfirst-year students - the first stage of the innovative course “Fundamentals of the Creative Activity of a Journalist” which has been read for several years in the RUDNUniversity (TV Broadcasting Department, Philological Faculty).
RUDN Journal of Studies in Literature and Journalism. 2017;22(4):680-686
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AUDIENCE MEDIA ENGAGEMENT TECHNICS: FOREIGN EXPERIENCE
Osipovskaya E.A.
Abstract

The author considers the new techniques of achieving audience engagement by the example of foreign digital media publications. The researcher’s attention is directed to the comments section and alternative solutions that are developed to get more traffic and gain audience loyalty. In this study the author identifies five ways of communication with the target audience: crowdsourcing, test, voting, additional buttons and quiz.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):687-695
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TO THE QUESTION OF MUSEUM SPACE COMMUNICATIVE POTENTIAL
Ryazanova V.A., Sergeeva A.A.
Abstract

The authors focus on the transformation of the concept of “museum” in the modern world. The article examines the creative properties of the museum space, identifies the communication tasks facing museums, identifies social problems solved with the help of collaborative museum projects. The authors emphasize the importance of digital technologies for the sociocultural museum environment integrated into the media industry.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):696-702
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CONCERNING THE STATUS OF JOURNALISM AND JOURNALISTIC EDUCATION IN INDIA
Matvienko V.V.
Abstract

The formation and development of journalistic education in India in the rapidly growing media sector of the economy is a topic that has not been adequately disclosed in the Russianscience studies. Against the backdrop of existing problems in the field of freedom of journalism as a social institution, the rights and position of journalists in this Asian country, the study of the system of training journalistic cadres is of undoubted interest. Journalistic education in India is a unique phenomenon, heterogeneous in its structure, goals and objectives.The article examines and analyzes the key provisions of the system of professional journalism training in India, the role and place of a journalist in the country, the problems of his safety and social security. The attention is also paid to the professional ethics and qualifications of media workers.

RUDN Journal of Studies in Literature and Journalism. 2017;22(4):703-710
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