Features advertising of pharmaceutical products in the press

Cover Page

Abstract


The article discusses features advertising of pharmaceutical products which is placed in the print media - newspapers and magazines. There are selected and analyzed characteristics of advertising of pharmaceutical products which is placed in publications for professionals and consumers.

E V Volohova

Peoples’ Friendship University of Russia

Email: Ella.volohova@yandex.ru

Views

Abstract - 34

PDF (Russian) - 378


Copyright (c) 2014 Волохова Э.В.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.