Motivation as an efective instrument of contemporary advertising

Cover Page


This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.

About the authors

V L Mouzykant

Peoples' Friendship University of Russia

Email: <>
Кафедра массовых коммуникаций; Российский университет дружбы народов; Peoples' Friendship University of Russia




Abstract - 172

PDF (Russian) - 98


Copyright (c) 2011 Музыкант В.Л.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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