Motivation as an efective instrument of contemporary advertising

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This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.

V L Mouzykant

Peoples' Friendship University of Russia

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Кафедра массовых коммуникаций; Российский университет дружбы народов; Peoples' Friendship University of Russia


Abstract - 69

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Copyright (c) 2011 Музыкант В.Л.

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