Criteria for defining the concept of social advertising

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Abstract


In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common.
The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism».

V V Gulyaev

Russian Peoples' Friendship University

Кафедра теории и истории журналистики; Российский университет дружбы народов; Russian Peoples' Friendship University

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Copyright (c) 2009 Гуляев В.В.

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