Criteria for defining the concept of social advertising

Cover Page

Abstract


In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common.
The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism».

About the authors

V V Gulyaev

Russian Peoples' Friendship University

Кафедра теории и истории журналистики; Российский университет дружбы народов; Russian Peoples' Friendship University

References

Statistics

Views

Abstract - 202

PDF (Russian) - 236

Cited-By



Copyright (c) 2009 Гуляев В.В.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies