Criteria for defining the concept of social advertising

Cover Page


In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common.
The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism».

About the authors

V V Gulyaev

Russian Peoples' Friendship University

Кафедра теории и истории журналистики; Российский университет дружбы народов; Russian Peoples' Friendship University




Abstract - 205

PDF (Russian) - 237


Copyright (c) 2009 Гуляев В.В.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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