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MassMedia as influencing communication
- Authors: Novikov KY.1
- Affiliations:
- PhD, an observer of the State Russian BroadcastingCompany «The Voice of Russia»
- Issue: No 1 (2009)
- Pages: 76-84
- Section: Articles
- URL: http://journals.rudn.ru/literary-criticism/article/view/4517
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Abstract
An author explores influence of mass medias on conductive and personalities descriptions of audience. It is differentiated concepts of «mass-media» and «mass comminication» from philological and psychological positions, attention is accented on the communicative specific of process of intercourse of anchorman of tele- and broadcastings with a mass audience. It is led and is analysed examples of communicative errors of anchorwomens of tele- and broadcastings, the features of influence of mass communication are examined on the modern audience of mass-media.
About the authors
K Yu Novikov
PhD, an observer of the State Russian BroadcastingCompany «The Voice of Russia»PhD, an observer of the State Russian BroadcastingCompany «The Voice of Russia»
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