MassMedia as influencing communication

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Abstract


An author explores influence of mass medias on conductive and personalities descriptions of audience. It is differentiated concepts of «mass-media» and «mass comminication» from philological and psychological positions, attention is accented on the communicative specific of process of intercourse of anchorman of tele- and broadcastings with a mass audience. It is led and is analysed examples of communicative errors of anchorwomens of tele- and broadcastings, the features of influence of mass communication are examined on the modern audience of mass-media.

About the authors

K Yu Novikov

PhD, an observer of the State Russian BroadcastingCompany «The Voice of Russia»

PhD, an observer of the State Russian BroadcastingCompany «The Voice of Russia»

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Copyright (c) 2009 Новиков К.Ю.

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