Formation and work of departments on public relations in publishing business

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Abstract


Work is devoted to the analysis of anti-recessionary management and PR in the publishing companies of Russia. Presence of a general crisis in this branch (crisis at «macrolevel») as steady tendency reduction in demand for books is fixed. Necessity of anti-recessionary management and receptions PR for work of departments on public relations of publishing companies is described.

M N Kobzeva

The Moscow State University of М.V. Lomonosov

Кафедра редакционно-издательского дела и информатикиФакультет журналистики; МГУ им. М.В. Ломоносова; The Moscow State University of М.V. Lomonosov

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Copyright (c) 2008 Кобзева М.Н.

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