Genesis of a new content in the interner space: from «word of mouth» to viral marketing

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Abstract


This article describes the nature of the relationship between the subjects of Internet environment based on the ideology web 2.0, to give new impetus to viral marketing. Analyzes the impact of online communication force protection as a proven place to organize business information and display of advertising and reputational campaigns.

About the authors

P V Mouzykant

Peoples’ Friendship University of Russia

Email: kennedympv@gmail.com
The Mass Communication Department

V V Kutsenko

Peoples’ Friendship University of Russia

Email: nicky2004@list.ru
The Mass Communication Department

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Copyright (c) 2014 Музыкант П.В., Куценко В.В.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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