Children’s audience in the discourse of advertising communication: New Realities

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Abstract


Article focuses on the child’s perception of advertising and arising in connection with involvement in the communication process, an audience of children, professional and social responsibility of advertisers and journalists.

About the authors

V L Muzikant

Peoples’ Friendship University of Russia

Email: vmouzyka@mail.ru

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Copyright (c) 2013 Музыкант В.Л.

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