Children’s audience in the discourse of advertising communication: New Realities

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Article focuses on the child’s perception of advertising and arising in connection with involvement in the communication process, an audience of children, professional and social responsibility of advertisers and journalists.

V L Muzikant

Peoples’ Friendship University of Russia



Abstract - 138

PDF (Russian) - 59

Copyright (c) 2013 Музыкант В.Л.

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