Internet Portal as a new corporate mass media

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Abstract


In this article author considers the place and the role of a network information portal in system of corporate mass-media and its advantages in comparison with traditional media. Features of functioning and genre originality of the enterprise information portal are investigated.

V A Grabelnikov

Russian Peoples' Friendship University

Кафедра массовых коммуникаций; Российский университет дружбы народов; Russian Peoples' Friendship University

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Copyright (c) 2010 Грабельников В.А.

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