Email this article 
Mediatization of Russian Companies in the Framework of Corporate Citizenship
- Authors: Sharakhina L.V.1, Achkasova V.A.2, Azarova L.V.1
-
Affiliations:
- St. Petersburg State Electrotechnical University “LETI”
- St. Petersburg State University
- Issue: Vol 26, No 4 (2021): MEDIATIZATION IN THE DIGITAL ERA: FROM TRANSITION TO TRANSGRESSION
- Pages: 713-721
- Section: JOURNALISM
- URL: https://journals.rudn.ru/literary-criticism/article/view/29863
- DOI: https://doi.org/10.22363/2312-9220-2021-26-4-713-721
Cite item
Full Text
Abstract
The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations’ citizenship. The concept reveals a changing role of corporation in sociopolitical relations: due to encompassing corporate communication technologies it becomes necessary to meet communities’ expectations, sociopolitical, socioeconomic, ecological issues. Thus, sociopolitical sphere mediatization in the context of complicating media discourse forms the situation when the modern business organization should become a corporate citizen giving a boost to societal development, well-being, confidence-building.
About the authors
Larisa V. Sharakhina
St. Petersburg State Electrotechnical University “LETI”
Author for correspondence.
Email: lvsharakhina@etu.ru
ORCID iD: 0000-0002-0454-0448
PhD in Philosophy, Associate Professor, Head of PR Study Department
5 Prof. Popova St, St. Petersburg, 197376, Russian FederationVera A. Achkasova
St. Petersburg State University
Email: v.achkasova@gmail.com
ORCID iD: 0000-0003-3396-9451
Doctor of Politology, Professor, Head of PR in Politics and Public Administration, School of Journalism and Mass Communications
VO, 1 Line, 26, St. Petersburg, 199004, Russian FederationLiudmila V. Azarova
St. Petersburg State Electrotechnical University “LETI”
Email: azarovaludmilla@gmail.com
ORCID iD: 0000-0002-0682-4153
PhD in Philology, Associate Professor, PR Study Department
5 Prof. Popova St, St. Petersburg, 197376, Russian FederationReferences
- Grunig, J.E. (Ed.) (1992). Excellence in public relations and communication manage-ment. Hillsdale, NJ: Lawrence Erlbaum Associates.
- Sarda, R., & Pogutz, S. (2018). Corporate Sustainability in the 21st Century. Increasing the Resilience of Social-Ecological Systems. 1st Edition. New York: Routledge.
- Dutta, M.J. (2011). Communicating Social Change. New York: Routledge.
- Carroll, A.B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business and Society, (38), 268-95. doi: 10.1177/000765039903800303
- Skroupa, C.P. (2018). What Does It Mean to Be a Strong Corporate Citizen? Forbes, 19 March. Retrieved March 25, 2021, from https://www.forbes.com/sites/christopher skroupa/2018/03/19/what-does-it-mean-to-be-a-strong-corporate-citizen/#3b600ed50ca7
- Tulchinsky, G.L. (2012). Corporate social investments and social partnership: technologies and effectiveness measurement. SPb. (In Russ.)
- Blagov, Y.E. (2015). Corporate Social Responsibility. The evolution of Concept. St. Petersburg: HSM, St. Petersburg. (In Russ.)
- Kosorukov, A.A. (2017). Corporate citizenship as a form of government and business partnership in public area. Sociodynamics, (10), 45-58. (In Russ.)
- Castells, M. (2009). The Rise of Network Society. doi: 10.1002/9781444319514
- Elias, N. (1978). What is Sociology? London: Hutchinson.
- Hepp, A. (2013). The communicative figurations of mediatized worlds: Mediatization research in times of the ‘mediation of everything. European Journal of Communication, 28(6), 615-629. doi: 10.1177/0267323113501148
- Hepp, A., & Hasebrink, U. (2014). Translocal communicative figurations. In Lundby, K. (Ed.): Media practice and everyday agency in Europe. Bremen.
- Hepp, A. (2019). Deep mediatization. London: Routledge. doi: 10.4324/9781351064903
- Institutional trust. (2018). Retrieved May 25, 2021, from https://www.levada.ru/2018/ 10/04/institutsionalnoe-doverie-4 (In Russ.)
- Rack, I. (2018, May 24). CF “Sistema” will invest more than 200 mln. rubles in technological program. Retrieved March 25, 2021, from http://www.sistema.ru/press-centr/press-relizy/detail/article/23359 (In Russ.)
