Media Culture as the Information Age Phenomenon

Cover Page

Abstract


The article raises the issues of scientific reception of such a phenomenon as media culture. The authors offer their interpretation of media culture as a special type of culture of the information society in the broadest understanding of this phenomenon. The authors consider the concepts of “media” and “culture” and establishes their functional corresponddence. The contemporary stage of media development is characterized by a combination of communication and information intentions: classical media and mass communication media, including new media, blogs, social networks, as well as digital copies of non-network artifacts and their network modifications. The result of these media communications is a media text in the broadest interpretation of this concept. According to the authors’ concept, contemporary media culture realizes itself in two main aspects. In the applied sense, a media culture is a form of representation and digitalization of classical and network cultural units. In the global sense, media culture is understood as an aesthetic and axiological sphere of society’s life, in which culture combines the value and artistic heritage, using the information and communication channels of the media for its representation in politics, education, and culture itself.


About the authors

Valentina A. Slavina

Moscow State Pedagogical University

Author for correspondence.
Email: yav.soldatkina@mpgu.su
1 Malaya Pirogovskaya St, Moscow, 119991, Russian Federation

Doctor in Philology, Professor, Head of the Journalism and Media Communications Department, Institute of Journalism, Communications and Media Education

Yanina V. Soldatkina

Moscow State Pedagogical University

Email: yav.soldatkina@mpgu.su
1 Malaya Pirogovskaya St, Moscow, 119991, Russian Federation

Doctor in Philology, Associate Professor, Professor, Journalism and Media Communications Department, Institute of Journalism, Communications and Media Education

References

  1. Kirillova, N.B. (2011). From media culture to medialogy. Journal of Cultural Research, 4(6). (In Russ.) Retrieved January 11, 2021, from http://cr-journal.ru/rus/journals/98.html&j_id=8
  2. McLuhan, G.M (2017). Understanding media: The extensions of man. Moscow, Kuchkovo pole Publ. (In Russ.)
  3. Kirija, I.V., & Novikova, A.A. (2017). History and theory of media. Moscow, HSE University Publ. (In Russ.)
  4. Soldatkina, Ya.V. (2020). Contemporary mass media: Cultural and functional properties. In T.N. Vladimirova, V.A. Slavina & N.V. Kodola, Journalism in the Context of the Time. Moscow, MPGU Publ. (In Russ.)
  5. Kirillova, N.B. (2013). Medialogy as a synthesis of sciences. Moscow, Academic project Publ. (In Russ.)
  6. Cicero, M.T. (1975). Selected works. Moscow, Khudozhestvennaya literature Publ. (In Russ.)
  7. Lotman, Yu.M (1994). Conversations about Russian culture. Saint Petersburg, Iskusstvo-SPB Publ. (In Russ.)
  8. Lotman, Yu.M. (2000). Semiosphere. Saint Petersburg, Iskusstvo-SPB Publ. (In Russ.)
  9. Novikov, V.I. (2017). Literary media personalities of the XX century: The writer’s personality in the literary process and in the media space. Moscow, Aspect Press Publ. (In Russ.)

Statistics

Views

Abstract - 62

PDF (Russian) - 40

Cited-By


PlumX

Dimensions


Copyright (c) 2021 Slavina V.A., Soldatkina Y.V.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies