The influence of media on the perception of the image of different countries: a comparative analysis on the example of Cuba and Russia

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Abstract


The article presents a comparative analysis of the bilateral perception of the image of Russia and Cuba. The study based on a survey of citizens and analysis of publications of the media of Cuba and Russia. The purpose of the study is to explore the actual problem of the formation of the image of the country in a foreign socio-cultural and media spaces. The article applies an integrated systematic approach and the use of interdisciplinary methods and techniques. In the conclusion the actual opinions of the Cuban population about Russia and Russian citizens about Cuba is identified on basis of the carried out a social survey and detailed examination of the publications about these countries in the international media, as well as in the media of both countries. The results of this work can be used by the relevant agencies of both the Russian Federation and the Republic of Cuba to further strengthen the positive image of their country through the media.


About the authors

Natalia S. Gegelova

Peoples' Friendship University of Russia (RUDN University)

Author for correspondence.
Email: mikhail0001@mail.ru
10 Miklukho-Maklaya St., bldg. 2, Moscow, 117198, Russian Federation

Doctor of Philology, Associate Professor of the Department of Mass Communications of the Philological Faculty of the Peoples' Friendship University of Russia

Yarileisy Barcelay Ramirez

Peoples' Friendship University of Russia (RUDN University)

Email: yaribarcelay@gmail.com
10 Miklukho-Maklaya St., bldg. 2, Moscow, 117198, Russian Federation

postgraduate student of the Department of Mass Communications of the Philological Faculty of the Peoples' Friendship University of Russia

Alexandra D. Rebrova

Peoples' Friendship University of Russia (RUDN University)

Email: a.rebrova@mail.ru
10 Miklukho-Maklaya St., bldg. 2, Moscow, 117198, Russian Federation

postgraduate student of the Department of Mass Communications of the Philological Faculty of the Peoples' Friendship University of Russia

References

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Copyright (c) 2019 Gegelova N.S., Barcelay Ramirez Y., Rebrova A.D.

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