AUDIENCE MEDIA ENGAGEMENT TECHNICS: FOREIGN EXPERIENCE

Abstract


The author considers the new techniques of achieving audience engagement by the example of foreign digital media publications. The researcher’s attention is directed to the comments section and alternative solutions that are developed to get more traffic and gain audience loyalty. In this study the author identifies five ways of communication with the target audience: crowdsourcing, test, voting, additional buttons and quiz.


E A Osipovskaya

Principal contact for editorial correspondence.
elizabeth-st@mail.ru
Peoples’ Friendship University of Russia Miklukho-Maklaya str., 10/2, Moscow, Russia, 119198

Osipovskaya Elizaveta Andreevna, Candidate of Philology, Assistant of the Department of mass communications, Faculty of philology, RUDN University.

  • Volkova I.I. K voprosu o funkcional’nosti igry i igrovyh kommunikacij v sovremennyh media [On Question of Game and Game Communications Functionality in Modern Media]. Filologicheskie nauki. Voprosy teorii I praktiki. 2013. № 12 (30): v 2-h ch., p. II. P. 41—45.
  • Volkova I.I. Esquire Russia: igrovye formaty novyh media [Esquire Russia: game format of new media]. Kommunikativnye issledovanija. 2014. № 2. P. 91—98.
  • Miroshnichenko A.A. Media-engagement. Kak SMI okul’turivayut kommentarii: Chast’ 2 [Media-engagement. How media improves comments section: Part 2]. Planetasmi.ru. URL: http://planetasmi.ru/novye-media/45082-media-engagement-kak-smi-okulturivayutkommentarii-chast-2 (accessed: 09.08.2017).
  • Osipovskaya E.A. Igrovoye mediaprostranstvo mul’timediynykh angloyazychnykh smi: novyye tendentsii v zhanroobrazovanii [Game media space of multimedia English-language mass media: new trends in genre formation]: diss. … kand. filol. nauk. M., 2016. 191 p.
  • Sayt Ministerstva inostrannykh del RF [Website of the Ministry of Foreign Affairs of the Russian Federation]. URL: http://www.mid.ru/ru/nedostovernie-publikacii (accessed: 13.08.2017).
  • Sayt The Guardian [The Guardian website]. Workforus.theguardian.com. URL: https://workforus. theguardian.com/jobs/new00005d (accessed: 14.08.2017).
  • Cigelske T. By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement. Mediashift.org. URL: http://mediashift.org/2017/03/measuring-millions-opinionsopinary-wants-show-news-medias-impact/ (accessed: 12.08.2017).
  • Google Trends. Analiz [Google Trends. Analysis]. URL: https://trends.google.com/trends/ explore?q=fake%20news (accessed: 15.08.2017).
  • Habeck R. Was wir tun müssen, damit es Deutschland nicht wie den USA ergeht. Huffingtonpost. de. URL: http://www.huffingtonpost.de/robert-habeck/trump-usa-wahlen_b_12878532.html (accessed: 12.08.2017).
  • Heard J. Analysis: It is time to review the appointment of Busi Mkhwebane. DailyMaverick.сo.za. URL: https://www.dailymaverick.co.za/article/2017-08-16-analysis-it-is-time-to-review-theappointment-of-busi-mkhwebane/#.WZQ-Ftb_Ax8 (accessed: 16.08.2017).
  • Lichterman J. How Germany’s Die Zeit is trying to reach a younger audience (while also putting up a paywall). Niemanlab.org. URL: http://www.niemanlab.org/2017/05/how-germanys-diezeit-is-trying-to-reach-a-younger-audience-while-also-putting-up-a-paywall/ (accessed: 10.08.2017).
  • Owen L-H. Three New Jersey newsrooms start using Hearken, a platform that lets audiences choose reporting topics. Mediashift.org. URL: http://www.niemanlab.org/2015/10/three-newjersey-newsrooms-start-using-hearken-a-platform-that-lets-audiences-choose-reporting-topics/ (accessed: 11.08.2017).
  • Panetta F., Poulton L., Purcell A., Moss S., Shabbir N., Brazier L. First World War. The Guardian. URL: http://www.theguardian.com/world/ng-interactive/2014/ jul/23/a-global-guide-to-the-first-world-war-interactive-documentary (accessed: 11.08.2017).
  • Ståle Grut S. NRKbeta forklarer: Forslaget til nye lover for overvåkning I Norge. NRKbeta.no. URL: https://nrkbeta.no/2017/02/15/nrkbeta-forklarer-forslaget-til-nye-lover-for-overvakningi-norge/ (accessed: 13.08.2017).
  • Voshart D. Ulterior motive to Vice disabling all comments. Vice. URL: https://notvice.com/ ulterior-motive-to-vice-disabling-all-comments-355aff834299 (accessed: 14.08.2017).
  • You can now leave annotations in the margins of Quartz. Quartz. URL: https://qz.com/111748/ you-can-now-leave-annotations-in-the-margins-of-quartz/ (accessed: 11.08.2017).

Views

Abstract - 31

PDF (Russian) - 6


Copyright (c) 2017 Osipovskaya E.A.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.