DIGITALAGE: CREATIVITY VS. CREATION

Abstract


The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.


S L Urazova

Principal contact for editorial correspondence.
svetlana.urazova@ipk.ru
Academy of Media Industry Octobrskay str., 105, corp. 2, Moscow, Russia, 127521

Urazova Svetlana Leonidovna, Doctor of Philology, Head of the Department (research sector), professor of the Journalism Department, Academy of Media Industry.

  • Zaliznyak A.A. Fenomen mnogozadachnosti i sposoby ego opisaniya [The phenomenon of multitasking and ways to describe it]. Voprosy yazykoznaniya. 2004. № 2. P. 20—45.
  • Falikman M. Chto takoye kognitivnaya nauka i chem ona zanimayetsya [What is Cognitive Science and What Does it Do]. Logos. 2014. № 1(97). P. 2—18.
  • Gorizonty kognitivnoy psikhologii: Khrestomatiya [Horizons of Cognitive Psychology: Reader]. Pod red. V.F. Spiridonova i M.V. Falikman. M: Yazyki slavyanskikh kultur; RGGU, 2012. 320 p.
  • Monolog stsenarista Yuriya Arabova: «Nasiliye nad drugoy lichnostyu stalo chastyu nashego lichnogo komforta…» [Monologue of the Screenwriter Yuri Arabov: “Violence Over Another Person has Become Part of Our Personal Comfort”]. Novaya gazeta, 09.08.2017. URL: https:// www.novayagazeta.ru/articles/2017/08/09/73428-maski-shou-vmesto-chernyh-voronkov?utm_ source=push (accessed: 11.08.2017).
  • Al’-Hanaki D.A-N., Algavi L.O. Novosti kak razvlechenie v kollaborativnoj zhurnalistike [News As Entertainment In Participatory Journalism]. Zhurnalistika Rossii v uslovijah perehoda k informacionnomu obshhestvu: sbornik nauchnyh statej [Journalism in the Context of Transition to an Information Society: a collection of scientific articles]. M.: RUDN, 2016. P. 12—21.
  • Mankheym K. Assimilyatsiya kultury. Krizis soznaniya: sbornik rabot po «filosofii krizisa» [Assimilation of Culture. The Crisis of Consciousness: a Collection of Works on the “Philosophy of Crisis”]. M.: Algoritm, 2009.
  • Sergey Kapitsa: Istoriya desyati milliardov [Sergey Kapitsa: The history of ten billion]. URL: http://starwalker62as.livejournal.com/250621.html (accessed: 04.06.2015).
  • Urazova S.L. Mediakommunikatsii v fokuse tsifrovykh transformatsy [Media communications in the focus of digital transformations]. MediaAlmanakh. 2015. № 6 (71). P. 21—29.
  • Dzyaloshinsky I.M. Mediaprostranstvo Rossii: kommunikatsionnye strategii sotsialnykh institutov. Monografiya [Media space of Russia: communication strategies of social institutions]. M.: APK I PPRO, 2013. 479 p.
  • Intersubyektivnost. Novaya filosofskaya entsiklopediya [Intersubjectivity. New Encyclopedia of Philosophy]. URL: https://iphlib.ru/greenstone3/library/collection/newphilenc/document/ HASH44342313953cffcc43a844 (accessed: 12.08.2017).
  • Enikeyev M.I. Psikhologichesky entsiklopedichesky slovar [Psychological encyclopedic dictionary]. M.: Prospekt, 2009. 560 p.
  • Beskova I.A. Lichnost tvortsa v zerkale tvorcheskogo prozreniya. Tvorchestvo: epistemologichesky analiz [The Personality of the Creator in the Mirror of Creative Insight. Creativity: epistemological analysis]. Ros. Akad. Nauk, In-t filosofii; otv. red. Ye.N. Knyazeva. M.: IF RAN, 2011. 226 p.
  • Knyazeva N.E. Tvorcheskoye myshleniye: naturalisticheskoye videniye. Tvorchestvo: epistemologichesky analiz [Creative thinking: a naturalistic vision. Creativity: epistemological analysis]. Otv. red. Ye.N. Knyazeva. M.: IF RAN, 2011. 236 p.
  • Slovar russkogo yazyka [Dictionary of the Russian language]. Akademiya nauk SSSR, Institut russkogo yazyka. T. 3. M.: Russky yazyk, 1987.

Views

Abstract - 34

PDF (Russian) - 8


Copyright (c) 2017 Urazova S.L.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.