FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES

Cover Page

Abstract


In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of creolised texts. The authors disclose these processes through the prism of their perception by target audience. Based on communicative model of the British scientist and specialist in the field of cross-cultural management Richard Lewis, the examples of journalistic and advertizing texts were also analysed from the point of their perception by different cuuntries.


V L Muzykant

Principal contact for editorial correspondence.
irina-krivich@mail.ru
Peoples’ Friendship University of Russia Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198

Muzykant Valerii Leonidovich, Doctor of Filology, Professor, Department of Mass communications, Peoples’ Friendship University of Russia.

I S Krivich

irina-krivich@mail.ru
Peoples’ Friendship University of Russia Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198

Krivich Irina Sergeevna, Phd student, Department of Mass Comunications, Peoples’ Friendship University of Russia.

  • Anisimova E.E. Lingvistika neksta i mezhkulturnaya kommunikatsiya [Linguistics of the text and cross-cultural communication (on material of creolised texts): Studies. benefit for students of faculty of foreign language of higher education institutions]. M.: Publishing center «Akademiya», 2003. 128 p.
  • Anisimova E.E. Podpis’ kak component kreolizirovannogo teksta [The signature as a component of the creolised text]. M.: MGLU, 1997.
  • Lapteva M.A. Russkii yazyk i kultura rechi [Russian and culture of the speech]. M.A. Lapteva, O.A. Rekhlov, M.V. Rumyantsev. Krasnoyarsk: IPTs KGTU, 2006. 216 p.
  • Vasilyeva A.N. Gazetno-publicisticheskii stil’ [Journalese style. A course of lectures on Russian stylistics for philologists]. A.N. Vasilyeva. M.: Russian language, 1982. 198 p.
  • Lewis R.D. Delovye kul’tury v mezhdunarodnom biznese [Business cultures in the international business]. M.: Case, 2001. 434 p.
  • Lewis R.D. When cultures collide: Leading across cultures. Nicholas Brealey International, 2006. 593 p.
  • Vashunina I.V. Vzaimovliyanie verbal’nykh I neverbal’nykh sostavlyayuschikh pri vospriyatii kreolozirovannogo teksta [Interference of verbal and nonverbal components in case of perception of the creolised text]. M., 2009. S. 32—33.
  • Kamenskaya O.L. Lingvistika na poroge XX veka [Lingvistika on the dawn of the 21st century]. Linguistic marginalias. Collection of scientific works HAZE. Issue 432. M., 1996. P. 13—21.
  • Yapp N., Siret M. Eti strannye amerikantsy [These strange Americans. The lane from English I. Togoyeva]. M.: Egmont Russia Ltd., 2001. 72 p. (A Series «Attention: foreigners!»)
  • Sorokin Yu.A., Tarasov E.F. Kreolozirovannye teksty i ich kommunikativnaya funktsiya [Creolised texts and their communicative function]. Optimization of speech impact. M.: Science, 1990. 240 p.
  • Available at: https://ria.ru/analytics/20170111/1485495475.html
  • Available at: https://www.theguardian.com/us-news/2017/jan/12/barack-obama-joe-biden-presidential-medal-of-freedom
  • Available at: http://news.xinhuanet.com/world/2016-12/10/c_129398482.htm
  • Available at: http://osk-market.ru/reklama_vesti
  • Available at: http://dedovkgu.narod.ru/bib/smi_usa.htm#СТИЛЬ_ПОДАЧИ_НОВОСТЕЙ
  • Available at: http://russian.people.com.cn/31516/6642993.html

Views

Abstract - 9

PDF (Russian) - 11


Copyright (c) 2017 Muzykant V.L., Krivich I.S.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.