Types of headlines in modern french advertising texts

Cover Page


This article deals with general analysis of various headlines' types widely applied in modern French advertising texts.

About the authors

A S Borissova

Peoples' Friendship University of Russia

Кафедра иностранных языковФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia


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  2. Quesnel L. L'image publicitaire. - Communications. - 2004. - № 17.
  3. Galliot M. La publicité à travers les âges. - Paris, 1995.
  4. Lormelle Ch. La pub d'aujourd'hui. - Dijon, 1999.



Abstract - 160

PDF (Russian) - 218


Copyright (c) 2010 Борисова А.С.

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