No 3 (2016)

Articles
THE SPECIFICITY OF REASONING EXPRESSION IN THE ARTISTIC TEXT
Lopukhina R.V.
Abstract
The article deals with the specificity of cultural identity and linguistic variability of reasoning expressions in the artistic text.
Russian Language Studies. 2016;(3):7-13
views
THE ANATOMY OF AN ARTISTIC TEXT
Lunkova L.N.
Abstract
The article is a survey of contemporary approaches to text studying. The focus of the work is primarily laid upon an artistic text, its constituents and levels. The discussion is held within the scope of the Russian literary and linguistic tradition. The theories of text structuring dealt upon in the article also deal with the methodology of text analysis. The strong and weak points of suggested scientific outlooks are revealed.
Russian Language Studies. 2016;(3):14-17
views
COMMUNICATION IN ADVERTISING AS FORM OF DIALOGUEOF CULTURES (Russian-Vietnamese Interaction)
Mamontov A.S., Moroslin P.V.
Abstract
The given article regards problems connected with interrelations of different linguistic cultures in particular Russian and Vietnamese ones. It is known that nowadays processes of cultural interaction dynamically develop in the sphere of advertising because it is reflection of the culture, its peculiar embodiment with its uniqueness, national colour which each linguistic culture tries to preserve in order to form its own image and to pass it to other peoples and cultures. In the article it is stressed that in advertising linguistic units with explicit national-cultural semantics contribute to more effective influence on consumer. So advertising specialists while working out their cross-cultural strategy should take into account all subtleties of national culture of addressee. The authors dwell on differences in linguistic cultures and noncoincidences in cultural values functioning in linguistic cultures to be compared. In conclusion recommendations both for cross-cultural copywriting and for teaching Russian as means of cross-cultural communication using advertising texts as teaching aids are given.
Russian Language Studies. 2016;(3):18-26
views
THE RUSSIAN LANGUAGE THROUGH THE CODES OF CULTURAL LINGUISTICS
Maslova V.A.
Abstract
At present humanities can be characterized by transition from explicit to implicit knowledge, or to the depth of knowledge. One of these implicit categories is meaning. A combination of sign and meaning builds up the basis on which a basic unit of knowledge is created. Scholars use a variety of terms for naming these units of knowledge. We admit the term code as the most appropriate for us. The author presents her own definition of the term. Linguistic cultural codes set the world picture and occupy the central place in the national cultural space, at the same time being a means of structuring cultural knowledge.
Russian Language Studies. 2016;(3):27-33
views
LANGUAGE STYLIZATION IN LESKOV’S NOTES OF THE UNKNOWN(Zametki Neizvestnogo)
Nikitin O.V.
Abstract
The article gives a linguistic and stylistic analysis of N.S. Leskov’s fiction. The author compares some hitherto unpublished manuscripts related to the church life of the 18-19th centuries with the cases and situations described in Zametki neizvestnogo . One of the main ambitions of the author is to reveal the possible correlation between the attributes of N.S. Leskov’s heroes and the Russian cultural traditions of the past. Some original and vivid examples of the speech of specific Russian professions and estates are analyzed as well as linguistic parallels between complicated church language and the writer’s system of stylistic devices are defined. New interlinks between the historic, the linguistic and the literary aspects of the text and, especially, N.S. Leskov’s unusual world as a form of culturally- historically determined consciousness are detected.
Russian Language Studies. 2016;(3):34-44
views
INTERACTIVE TEACHING METHODS AND THEIR ROLE IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE TO ASTRONAUTS
Novikova M.L.
Abstract
Aiming at mastering language in the shortest term while using specified language material is the priority in professionally-oriented teaching Russian as a foreign language. It influences the choice of forms and methods of language teaching in the framework of competence approach, including informational, educational, game-based, problematical ones and so on, which helps to implement flexible teaching models. Interactive teaching methods are based on direct interaction of foreign astronauts with their learning environment which dictates the necessity of developing language skills, forming competence to solve communicative tasks in Russian either in a learning or professional environment. Teaching Russian to astronauts takes places in realistic communication simulation during flight preparation or in a space orbit.
Russian Language Studies. 2016;(3):45-50
views
RECLAMEMIСS AND LINGUISTIC MARKETING AS NEW KNOWLEDGE AREAS
Sknarev D.S.
Abstract
The study examines the specific features of reclamemics and linguistic marketing as new areas of knowledge of the advertising language and marketing communication texts respectively. Advertising, representing an integral part of the media space of modern society, reflects different, generated aspects (axiological, social, cultural, psychological, aesthetic, moral and others) of the human activity. As a consequence, this marketing communication is undoubtedly able to influence consumers forming their specific perception of themselves and the attitude to consumed goods and services. The author sets the task to explain the terms “linguistic marketing” and “reclamemics”, explores the language of advertising, focuses on the linguistic means of creating advertising image, correlates claimed concepts, justifies the need to introduce these terms in the scientific sphere. According to the researcher, advertising communication is based on the information or the emotional description of the product benefits. Marketing is primary in advertising communications because semantics and pragmatics of advertising language depend on its goals and objectives.
Russian Language Studies. 2016;(3):51-57
views
TEACHING FOREIGN MEDICAL STUDENTS PROFESSIONAL RUSSIAN SPEECH ON BASE OF GENRE-ORIENTED APPROACH
Sotova I.A., Kolesova N.N.
Abstract
The article discusses the concept of a medical professional speech as a specific type of communication. The mastering by medical professional speech is a necessary component of the content of learning the Russian language for medical university foreign students. The conclusion was made that it is necessary to rely on typological genre description of oral medical discourse, to use the special system of exercises and tasks in the process of teaching the professional Russian speech.
Russian Language Studies. 2016;(3):58-63
views
LANGUAGE OF SCIENTIFIC COMMUNICATION(Problems in Semantic Variation in Terminology)
Slozhenikina Y.N.
Abstract
The problem of scientific communication is the subject of study. The language of science can be varied. The study offers a definition of the term “Variation”. Variation is separated from other semantic phenomena. A peculiarity of scientific speech lies in the fact that the meaning of the term highly depends on the language context, possibility of its change, personalizing of the speech, usage of different methods of lexical diversity. The object of study are Russian scientists’ lectures published in the book “Modern Russian Oral Scientific Speech”.
Russian Language Studies. 2016;(3):64-67
views
THE VERBAL CONFLICTOGENESIS OF INTERNET INQUIRY
Khromenkov P.N., Maksimenko O.I.
Abstract
Retrieval systems of Internet as unlimited hypertext system, enable the research of verbal component of retrieval request in different world languages by the quantitative content-analysis with the subsequent interpretation of the received quantitative results. In the article the results of the carried out research are offered showing the Internet confrontation level is higher in other that in other media. It is revealed, that increase of conflict lexicon in requests is either directly connected to already occurring conflict, or predicted the conflict. Through the Internet there are realized techniques of mass consciousnessmanipulation, actual designing and catalyzation of conflict situations. The Internet gives new opportunities of existing conflicts monitoring. Involving the corresponding methodology and a technique of the hate speech monitoring there are prospects of preventive maintenance of confrontational threats.
Russian Language Studies. 2016;(3):68-81
views
IMPLICIT POTENTIAL OF LINGUISTIC SIGN
Gerasimenko I.A.
Abstract
The article deals with the investigation of “colour” semantics as an implicit potential of linguistic sign. The meaning structure of the analyzed lexemes is studied with the help of contextual method; the conclusions are supported by the association dictionaries data. The studied semantics of the lexemes, which are not referred to the traditional colour terms, allowed us to conclude that colour terms implicit potential, being a non-marked part of a semantic content of the word, is inferred from and defined by context, revealing itself as latent, mediating factor.
Russian Language Studies. 2016;(3):82-88
views
DEVELOPING SOCIAL AND CULTURAL AWARENESS IN FOREIGN LANGUAGE TEACHING
Salamatina I.I., Strebkova Z.V.
Abstract
Nowadays we are witnessing global changes in the political life as well as in the economy. These changes have one more time underlined the utter importance of foreign language teaching (here and further - FLT) for the development of an all-round personality. V.A. Grebennikova has very rightly put it that “foreign languages and foreign language teaching channel humanitarian knowledge and, broader, humanity; FLT acts as a kind of filter against both Western and Eastern mass-culture, leaving what matches the target culture intact, thus underlining and emphasizing its merits”. This important aspect added a new dimension to FLT in modern Russia, making foreign languages not just an ordinary subject but a tool for efficient cross-cultural and international communication (V.V. Safonova).The sociocultural approach which now dominates the educational environment has among its strategic values the formation of cultural awareness, i.e. the idea worldview specific to the speaker of the foreign language. So FLT cannot be any longer be limited to teaching language structures and the rules of their usage.The essence of sociocultural approach is in teaching foreign languages as a means of cross-cultural communication and a way to understand foreign cultures and subcultures. “Sociocultural approach makes it possible to make the learner aware of the world history, the learner’s own country and nation, and to make him understand that all the people in the world are interconnected, and only their joint effort can make the solution of global problems possible...” (V.V. Safonova).The efficiency of sociocultural education via FLT can only be guaranteed when the dialogue between cultures and civilizations is balanced.
Russian Language Studies. 2016;(3):89-92
views

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies